[Remote] Senior UX/UI Designer - Direct Contract

Note: The job is a remote job and is open to candidates in USA. Cro Metrics is a growth marketing agency focused on redefining growth through digital experiences. They are seeking a Senior UX/UI Designer to lead design execution across client engagements, contributing to both strategic design and hands-on craft, while integrating AI capabilities into their design workflows.ResponsibilitiesLead concepting and design execution for complex client engagements — website redesigns, landing pages, product flow improvements, CRO experiments, paid media creative, and lifecycle campaigns (email/SMS)Contribute to design strategy by bringing a strong UX perspective to planning conversations, identifying opportunities, and recommending approaches — while strategists own the hypothesis development and journey mappingOwn client-facing design presentations — articulate design rationale, walk stakeholders through concepts, and build trust as a strategic design partnerProduce the work end-to-end — from early-stage concepts and wireframes through high-fidelity mockups, prototypes, and production-ready deliverablesArchitect and evolve design systems for clients and internal use — defining component libraries, tokens, patterns, and documentation that scale across projectsBridge design and engineering — you understand front-end constraints (HTML/CSS/JS), responsive behavior, accessibility standards, and platform capabilities well enough to design solutions that are both ambitious and buildableCollaborate deeply with strategists and engineers to ensure design intent is preserved in implementation, troubleshooting handoff issues and refining specs as neededEvaluate and recommend design tooling and processes that improve team efficiency, consistency, and output qualityHelp mature Cro Metrics' AI design capabilities — explore, evaluate, and integrate AI-powered tools into our design workflows (generative design, AI-assisted prototyping, prompt-to-design, AI image/asset generation, etc.)Stay on the leading edge of AI x Design — track emerging tools, techniques, and best practices, and bring that knowledge back to the team in actionable waysContribute to thought leadership on AI-powered design, supporting Cro Metrics' positioning as an innovator in the spaceDesign across all service lines — CRO/experimentation, website design & development, lifecycle (email/SMS), and paid media — delivering cohesive, high-quality workConduct accessibility and UX/UI audits — evaluate client sites and experiences against accessibility standards (WCAG), UX best practices, and conversion optimization principles, delivering actionable findings and design recommendationsProactively identify opportunities for design-led improvements, new experiment ideas, and service innovationsSkills5–8+ years of experience in UX/UI design, product design, or a senior design role that blended strategic thinking with hands-on craftA strong portfolio demonstrating strategic depth — we want to see how you think, not just what you make. Show us your process: research insights, strategic framing, multiple explorations, rationale, and outcomesProven experience leading design on complex, multi-stakeholder projects — website redesigns, product strategy, or multi-channel experience designDesign systems expertise — you've built, maintained, or significantly contributed to scalable design systemsStrong technical design fluency — you understand front-end development constraints, responsive design, accessibility (WCAG), and can have a productive working conversation with engineersClient-facing confidence — you can present concepts, explain reasoning, handle feedback gracefully, and build trust with senior stakeholdersExperience with data-informed design — you're comfortable working with analytics, experiment results, and user research to guide decisionsFluency in Figma — advanced use of components, variables, auto-layout, prototyping, and design tokensDemonstrated experience with AI-powered design tools and workflows — you've integrated AI into your own practice and have a clear point of view on where it's headedSelf-directed, proactive, and highly reliable — you take ownership, communicate clearly, and follow through consistentlyExperience at a CRO, experimentation, or growth marketing agencyExperience designing for A/B testing and personalization platforms (Optimizely, VWO, Dynamic Yield, or similar)Background in eCommerce, SaaS, or subscription-based product designExperience with lifecycle marketing design (email/SMS for Klaviyo, Braze, Iterable, etc.)Experience with paid media creative strategy and design (Meta, Google, LinkedIn, programmatic)Contributions to design thought leadership — writing, speaking, community involvementBenefitsThe first 5–10 business days of the engagement are a paid evaluation period. You'll do real client work at your full contract rate. At the end, we'll either continue the engagement, extend the evaluation for a few more days if we need more signal, or end the engagement — and in all three cases, we'll tell you why and pay for all hours worked.Company OverviewCro Metrics drives revenue growth through strategic, data-driven experimentation. It was founded in 2011, and is headquartered in Kentfield, California, USA, with a workforce of 51-200 employees. Its website is http://www.crometrics.com.