[Remote] Senior Solution & Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Rocket Software is a company that believes in the transformative power of technology. They are seeking a Senior Solution & Customer Marketing Manager to drive growth for their Agentic AI platform by leading go-to-market strategies and enabling marketing and sales teams to execute effectively.ResponsibilitiesBuild Launch-Centric GTM Strategies to Accelerate Market Entry: Assess market dynamics, pinpoint high-potential segments, and align the organization around a differentiated GTM approach that drives awareness, pipeline, and early customer adoptionSharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programsUnderstand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programingDevelop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning and AI knowledge, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solutionEvolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches and integrations with defined accountability and outcomesEquip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fitSkills5-7 years of experience in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)Experience with Artificial Intelligence (AI) messaging and product launchesProven track record of developing compelling AI messaging and unique value propositions that resonate with technical and business audiencesExperience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagementsExperience and comfort with giving presentations to executive-level audiences for high-visibility products, including Business line leadersExperience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communicationProven track record of strategizing and leading multiple high-impact B2B software solution launches, leveraging diverse channels and routes to marketProven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomesExperience leading sales enablement strategies that equip sellers to identify opportunities and build pipeline through successful customer engagementsExperience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategiesExperience and comfort with giving presentations to executive-level audiences, including Business line leadersProven expertise in advanced data analysis across surveys, sales, and marketing metrics to validate hypotheses and enhance go-to-market strategiesMust be willing to travel approximately 20%BenefitsUnlimited Vacation Time as well as paid holidays and sick timeHealth and Wellness coverage options for Rocketeers and dependentsLife and disability coverageFidelity 401(k) and Roth Retirement Savings with matching contributionsMonthly student debt benefit programTuition Reimbursement and Certificate Reimbursement Program opportunitiesLeadership and skills training opportunitiesCompany OverviewAs a global technology leader, Rocket Software is the partner of choice for organizations transforming their IT from core systems to the cloud. It was founded in 1990, and is headquartered in Houston, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.zephyrcorp.com/.