[Remote] Senior Search Marketing Manager

Note: The job is a remote job and is open to candidates in USA. El Toro Interactive is a leading digital marketing agency specializing in fashion and beauty, and they are seeking a Senior Search Marketing Manager to lead and optimize high-performing PPC campaigns across various platforms. The role involves developing strategies, managing client relationships, analyzing performance data, and staying updated on industry trends.ResponsibilitiesStrategize & Execute: Develop, launch, and manage comprehensive paid search, display, shopping, pmax, demand gen, youtube and ctv campaigns from conception to optimization, ensuring alignment with client business objectivesPerformance Optimization: Proactively manage bids, budgets, and targeting to achieve and exceed key performance indicators (KPIs) such as Revenue and ROASData Analysis & Insights : Dive deep into data to uncover actionable insights leveraging Google Analytics and or third-party attribution partners (like TripleWhale) for in-depth analysis, identify performance trends, and proactively address challenges. Proficient in creating detailed reports using ExcelClient & Vendor Management: Serve as a primary point of contact for clients, translating complex data into clear, compelling narratives and fostering strong relationships. Act as a liaison with third-party vendors, ensuring seamless integration and effective collaborationInnovation & Growth: Stay abreast of the latest industry trends, platform updates, and best practices in paid media. Proactively identify opportunities for A/B testing, conversion optimization, and new channel exploration to enhance campaign performanceMentorship & Collaboration: Potentially mentor junior team members and collaborate effectively with cross-functional teams (e.g., SEO, Paid Social, Affiliate) to deliver integrated digital marketing solutionsSkills4+ years' experience as a PPC Account Manager (agency experience preferred)Experience in data analysis and reportingFamiliarity with multiple platforms (Google Ads, Microsoft Ads, MNTN CTV)Working knowledge of analytics tools (Google Analytics, TripleWhale)Proficient in MS Office (particularly Excel i.e. Pivot Tables, vLookups, etc.)Excellent communication skillsStrong analytical thinking with strong math skillsMust be authorized to work in the U.SCompany OverviewEl Toro Interactive is a leading Digital Marketing agency offering a targeted variety of Online Advertising, Social Media, Search Engine and Internet Marketing services. It was founded in 2005, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://eltorointeractive.com.