[Remote] Senior Product Marketing Manager, WebApp

Note: The job is a remote job and is open to candidates in USA. Horizon3.ai is a fast-growing, remote cybersecurity company focused on enabling organizations to proactively find and fix exploitable attack vectors. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their NodeZero WebApp Pentesting product line, partnering closely with product and engineering teams to establish market dominance.ResponsibilitiesOwn the end-to-end GTM strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from its launch to market dominanceArchitect an aggressive, pipeline-driven product launch framework that moves product marketing to a core revenue driver, not a corporate support functionDefine target personas across Enterprise, Mid-Market, and Commercial segments, building a product narrative that maps directly to clear conversion pathsDrive the competitive narrative, explicitly dismantling legacy DAST incumbents and exposing fragile, unscalable "agentic AI" wrappersEducate the market on why generic AI solutions suffer from exploding token costs, erratic inconsistency, and severe production risks, while positioning NodeZero’s combination of a deterministic foundation and surgical AI as the only enterprise-grade choiceDevelop proof-first product content, technical teardowns, and competitive battlecards that arm the sales force to win contested dealsPartner tightly with Product Leadership and Engineering teams, embedding yourself with the builders to transform highly complex offensive security capabilities into high-impact, market-facing narrativesTranslate deep technical breakthroughs, e.g. the autonomous, production-safe exploitation of complex business-logic flaws like BOLA and IDOR, into clear, hype-free value propositionsServe as the vital feedback loop between market realities, buyer pushback, and the product roadmapOwn the technical enablement motion for the direct sales force, SDRs, and channel partners including major VARs, resellers, and distribution partnersWin the hearts and minds of cynical, hype-hating developers, AppSec leads, and red teamers who demand zero false positives, while effortlessly elevating the message to the CISO/VP level to tell a broader platform and cyber-resilience storyBuild the foundational processes, sales tools, and customer story pipelines required to scale this product lineSkills5+ years (PMM) or 8+ years (Senior PMM) of B2B product marketing experience, with meaningful time spent launching and scaling complex technical products in a high-growth SaaS or cybersecurity companyNon-Negotiable Drive: High-agency, self-starting execution. You thrive in greenfield environments where processes don't exist yet, and you love the challenge of defining what 'great' looks like from scratchDeep Technical Chops: A background as a former security practitioner, pen tester, technical marketer, or technical PMM who has shipped AppSec, ASPM, or AI-driven security products. You must understand application architecture and the adversarial mindset far deeper than just cybersecurity acronymsDual-Altitude Communication: The rare ability to build deep trust with highly skeptical technical practitioners who demand absolute production safety, while seamlessly translating those technical truths into business resilience metrics for CISOsDemonstrated capability to manage high-stakes product launches, cross-functional lifecycles, and performance frameworks with a clear ROI lensProficiency with Salesforce and product analytics tools for tracking launch metrics and pipeline attributionHands-on experience with web application security testing tools (DAST, SAST, IAST) or ASPM platformsDeep understanding of the current LLM/Agentic AI security landscape and its practical architectural limitationsExperience working in an account-based marketing (ABM) motion with highly targeted enterprise buyer personasBenefitsEquity package in the form of stock optionsHealth, vision & dental insurance for you and your familyA flexible vacation policyGenerous parental leaveHybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.Company OverviewHorizon3.ai offers an autonomous penetration testing platform that helps organizations proactively find and fix security vulnerabilities. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.horizon3.ai.