[Remote] Senior Product Marketing Manager (Math)

Note: The job is a remote job and is open to candidates in USA. Great Minds is a mission driven Public Benefit Corporation that creates instructional materials for K-12 education. The Senior Product Marketing Manager-Math will develop and execute marketing strategies for new math products while collaborating with various teams to enhance market share and product positioning.ResponsibilitiesDesign and execute an annual marketing plan and quarterly tactical plans for math productsLeads go-to-market planning and execution for new product launches and feature updatesDevelop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customersCreate marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales teamTrack and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiativesEnsures messaging consistency across all customer-facing materials communicationsBuild and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product ManagersPartner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support sellingWork with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferencesStrategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateralAlign campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messagingWork with the digital marketing team on content for organic and paid social placementsParticipate in market research projects to understand the national or state-level math curriculum landscapeAnalyze industry trends and customer insights to inform product positioning and marketing strategiesSynthesize research to influence the product roadmapSkills7+ years of experience in developing and executing of innovative strategic product marketing plans, and at least 3 years of managing a high performing team5+ years of experience developing marketing plans for Math curriculum in the K12 spaceExperience launching new products in the education market and with state and district curriculum adoptionsWorking knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc)Proven experience working across an organization and within functional teams to achieve shared objectivesComfortable asking questions to deepen understanding of education products and pedagogical shiftsStrong communication skills and the ability to clearly articulate complex information both verbally and in writingAbility to manage multiple projects simultaneouslyExperience managing relationships and priorities with multiple stakeholdersAbility to navigate between strategic projects and tactical activitiesBachelor's degree in Marketing or related fieldCompany OverviewA group of education leaders founded the non-profit Great Minds in 2007 to define and encourage content-rich comprehensive education. It was founded in 2007, and is headquartered in Richmond, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://greatminds.org.