[Remote] Senior Product Marketing Manager, Life360 Ads

Note: The job is a remote job and is open to candidates in USA. Life360 is a company dedicated to keeping people close to their loved ones through innovative technology. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their advertising products, working closely with various departments to translate complex product offerings into compelling narratives for marketers and partners.ResponsibilitiesOwn GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercializedBuild the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slideTranslate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agenciesPartner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buyOwn launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and CommsDefine packaging and commercialization strategies in partnership with Sales and RevenueCreate the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and useEquip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competitionConduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategyEstablish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterateSkills8+ years of experience, with a strong B2B product marketing backgroundDeep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystemA track record of bringing technical advertising products to market — and seeing them adopted, not just launchedDemonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data productsRetail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertiseProven ability to influence senior stakeholders and align cross-functional teams without owning themExceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentenceExperience with at-home / household-level targeting and the privacy and identity landscape shaping its futureBackground at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platformExperience standing up product marketing inside a new or fast-scaling advertising businessA point of view on where deterministic, first-party, privacy-forward advertising is headedBenefitsCompetitive pay and benefitsMedical, dental, vision, life and disability insurance plans (100% paid for employees)401(k) plan with company matching programMental Wellness Program & Employee Assistance Program (EAP) for mental well-beingFlexible PTO, 13 company-wide days off throughout the yearWinter and Summer Weeklong Synchronized Company ShutdownsLearning & Development programsEquipment, tools, and reimbursement support for a productive remote environmentFree Life360 Platinum Membership for your preferred circleFree Tile ProductsCompany OverviewLife360 creates a mobile app for families that helps families feel closer together. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http://www.life360.com.