[Remote] Senior Product Marketing Manager, GTM Strategy

Note: The job is a remote job and is open to candidates in USA. AvidXchange, Inc. is a leading provider of accounts payable automation software and payment solutions for middle-market businesses. They are looking for a Senior Product Marketing Manager to develop and execute go-to-market strategies for their invoice and payment solutions, focusing on market strategy, positioning, pricing, and cross-functional leadership.ResponsibilitiesDefine and maintain TAM/SOM/SAM models to size market opportunity across middle market and upmarket segmentsDevelop and continuously refine Ideal Customer Profiles (ICPs) — identifying new buying personas, verticals, and whitespace opportunitiesLead competitive intelligence efforts to identify differentiation strategies and market positioning advantagesOwn the core positioning and messaging architecture for the specific market segmentsCraft compelling narratives tailored to CFOs, Controllers, and finance leaders that emphasize efficiency, control, and visibilityDevelop differentiated messaging frameworks for new ICPs as the company expands upmarketPartner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenueDesign promotional offers and competitive win-back programs in collaboration with SalesEstablish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal termsLead end-to-end GTM planning and launch execution for new products, features, and market entriesDevelop launch playbooks that coordinate across marketing, sales, product, and rev opsDefine success metrics, track performance, and iterate GTM strategy based on pipeline and win/loss dataDevelop segment-specific pitch narratives and ROI tools that help reps close faster in competitive dealsPartner with Sales Enablement to operationalize content in Salesforce, Marketo or equivalent platformsServe as the GTM quarterback across Marketing, Demand Gen, Sales, Finance, Product, and Rev OpsAlign stakeholders on GTM strategy, prioritization, and readiness before every launch or campaignPresent GTM plans and performance to executive leadership and influence resource allocation decisionsSkills5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS companyDemonstrated experience owning positioning, messaging, and launch execution — not just contributing to themStrong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metricsExperience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM planFintech, payments, AP automation, or CFO-persona experience is a strong plusMBA from a top-tier program preferred; exceptional candidates without an MBA will be consideredMBA preferred; highly analytical and comfortable in spreadsheets as much as slide decksBenefits18 days PTO11 Holidays (8 company recognized & 3 floating holidays)16 hours per year of paid Volunteer Time Off (VTO)Competitive HealthcareHigh Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage100% AvidXchange paid Dental Base Plan Coverage100% AvidXchange paid Life Insurance100% AvidXchange paid Long-Term Disability100% AvidXchange paid Short-Term DisabilityEmployee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependentsOnsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%Parental Leave: 8 weeks 100% paid by AvidXchangeDiscounts on Pet, Home, and Auto insuranceWeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centersPerks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and moreOnsite gym fitness center, yoga studio, and basketball courtTuition Reimbursement up to the federal maximum of $5,250Hybrid Workplace FlexibilityFree parkingFully granted from beginning of year, pro-rated if hired mid-yearMust be full-time for at least 3 monthsMust be full-time for at least one yearCompany OverviewWe are a leading provider of accounts payable automation software and payment solutions for mid-market businesses and their suppliers. It was founded in 2000, and is headquartered in Charlotte, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.avidxchange.com.