[Remote] Senior Product Marketing Manager - Financial Industry Required

Note: The job is a remote job and is open to candidates in USA. Alderson Loop is a Fortune 500 investment management firm seeking a Senior Product Marketing Manager to shape and execute their Individual Investors Advice Strategy. The role involves leading growth marketing efforts, developing go-to-market strategies, and enhancing client engagement within the financial services sector.ResponsibilitiesLead growth marketing efforts for advice services, identifying and implementing strategies that drive prospect acquisition, increase enrollment, and accelerate adoption among target client segmentsIdentify and evaluate new and emerging opportunities to expand advice offerings, increase client engagement, and drive business growthDevelop strategic recommendations for future advice capabilities, services, and client experiences across multiple client segments and asset tiersAssess market opportunities, client needs, and competitive dynamics to inform growth strategies and investment decisionsBuild business cases and evaluate economics to support proposed advice offerings, growth initiatives, and strategic investmentsRecommend client acquisition, engagement, and retention strategies that increase adoption and long-term client valueLead strategy development and positioning for current and future advice offeringsConduct and oversee market, client, and competitive research to identify opportunities and validate strategic recommendationsDefine and evaluate advice offer components including service models, feature sets, pricing structures, value propositions, and positioning strategiesDevelop product positioning, messaging frameworks, and differentiated go-to-market strategiesRecommend and support execution of launch and adoption plans for new advice products, services, and enhancementsMonitor industry trends, wealth management offerings, and competitive positioning to identify opportunities for innovation and differentiationSkillsBachelor's degree or equivalent combination of education and relevant experience7–10 years of experience in product marketing, growth marketing, product strategy, or related roles within financial servicesProven experience developing product positioning, messaging, and go-to-market strategiesDemonstrated success identifying and pursuing new growth opportunities, launching new offerings, or expanding adoption of emerging products and servicesExperience developing business cases, evaluating economics, and making strategic recommendations to senior leadershipStrong analytical, research, and problem-solving skillsExperience leading complex, cross-functional initiatives from concept through executionFinancial services industry experience requiredExperience conducting market assessments, pricing analysis, and competitive evaluationsWealth management, advisory services, or advice platform experience strongly preferredExperience designing, evolving, or commercializing client advice offerings, advisory programs, or service models preferredB2C marketing experience preferredCompany OverviewAlderson Loop provides management consulting, staff augmentation, project staffing, marketing, graphic design, content writing and SEO. It was founded in 2015, and is headquartered in Sykesville, Maryland, USA, with a workforce of 51-200 employees. Its website is https://www.aldersonloop.com/.Company H1B SponsorshipAlderson Loop has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2024, 2 in 2023, 5 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.