[Remote] Senior Product Marketing Manager, Data & AI Solutions

Note: The job is a remote job and is open to candidates in USA. Retool is looking for a Senior Product Marketing Manager to lead their data & AI go-to-market strategy, which is critical for their growth. The role involves defining ICP personas, developing messaging, and conducting market research to support sales and marketing efforts.ResponsibilitiesDefine and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messagingLead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader teamDevelop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracksBuild win case studies and proof points across champion and/or buyer dealsCreate assets for field sellers on active deals and drive them through enablement for scaleWork with demand gen, content, and enablement to activate messaging and associated GTM motionsOwn Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)Support the partnerships team with market context, messaging alignment, and partner-facing materialsPartner with our Technical Customer Experience team on messaging support and internal and external deliverablesCollaborate with partner marketing and revenue enablement on program kickoffs, planning, and executionSkills5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/MLDemonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategiesTechnical depth and AI fluency sufficient to understand how our platform works and how customers derive value from itField credibility—you're comfortable supporting sellers on active deals and translating complex market dynamics into clear positioningWorld-class writing and communication skills; you can distill complexity into clarity for both technical and business audiencesStrong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely onAn insatiable intellectual curiosity and genuine interest in the AI-native software development spaceCompany OverviewRetool is a software development company that offers solutions in AI apps, documentation, developer tools, and external apps. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://retool.com.Company H1B SponsorshipRetool has a track record of offering H1B sponsorships, with 5 in 2026, 12 in 2025, 9 in 2024, 5 in 2023, 13 in 2022, 4 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.