[Remote] Senior Product Marketing Manager, Consumer Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Yelp is dedicated to connecting people with great local businesses. As a Senior Product Marketing Manager focused on Consumer Growth Marketing, you will lead strategies for consumer retention and engagement, working cross-functionally to optimize lifecycle programs and drive revenue growth.ResponsibilitiesLead targeted engagement strategies for Services and RFN users across core growth channels, such as email, push, and in-product messages, to increase retention and deepen engagement throughout the user journeyMeasure campaign performance and partner with Growth Science and Operations teams to track, analyze, and act on resultsOptimize recurring user journeys, audience segmentation, feature usage, and retargeting campaigns to drive repeat engagements with high-intent usersLead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analyticsPartner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that will drive engagement and revenueDevelop and execute cross-sell strategies to drive awareness and engagement across the Services and RFN verticals, building experimentation plans to meet revenue goals and executing across core growth channelsCollaborate with in-house creative design teams to build best-in-class marketing campaigns, partnering with PMM leads to incorporate key value propositions and ensure consistent brand messaging across growth channelsLaunch audience expansion experiments to grow reach by increasing channel opt-in and improve campaign effectivenessPartner with Product and Engineering teams to create engagement loops and drive feature adoptionDemonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environmentLeverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectivenessSkills7-10 years of experience in growth marketing, lifecycle marketing, or related rolesProven experience building and optimizing lifecycle programs across owned and operated channels (i.e., email, in-product)Experience developing cross-sell or multi-vertical growth strategies that drive measurable business impactHands-on experience with marketing platforms (i.e., Braze) to manage campaign execution, build audience segmentation, and develop new behavioral signalsStrong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimizationExperience with audience expansion strategies, including driving marketing opt-ins or increasing reach through growth experimentationDemonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimizationExcellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settingsStrong communication skills with the ability to summarize complex concepts to an executive audienceBachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience)Experience with, or strong enthusiasm for, applying AI solutions in growth marketingBenefitsFull medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase planYou may also be offered a bonus and benefitsCompany OverviewYelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations. It was founded in 2004, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.yelp.com.Company H1B SponsorshipYelp has a track record of offering H1B sponsorships, with 6 in 2026, 47 in 2025, 42 in 2024, 61 in 2023, 84 in 2022, 61 in 2021, 72 in 2020. Please note that this does not guarantee sponsorship for this specific role.