[Remote] Senior Product Marketing Manager, Archives

Note: The job is a remote job and is open to candidates in USA. EBSCO Information Services is a leader in delivering optimized research experiences and is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their Archives portfolio. This role will drive awareness, adoption, and revenue growth across archival research solutions for academic and library markets, collaborating closely with internal and external partners.ResponsibilitiesOwn the end-of-the-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO’s Archives product portfolioDefine and continuously refine the portfolio’s value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplaceLead segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations team aligning efforts to priority markets and growth opportunitiesDrive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resourcesPartner closely with product leadership including the VP of Archive Products and Archives Product Management to align on roadmap priorities, strategic direction, and market-facing narrativesAccelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectivesOwn the strategy and development of sales enablement assetsLead content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand generationOwn the development and optimization of product marketing content across EBSCO’s digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversionCollaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagementTranslate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansionSkills7+ years of experience in product marketing, academic publishing, library services, or related fieldWorking knowledge of academic libraries, research workflows, or scholarly publishing environmentsExperience supporting go-to-market strategies or product launches for content, research, or information productsExperience collaborating cross-functionally with product, sales, and marketing teamsExperience with archives, primary source collections, or digital humanities resourcesExperience marketing to academic or library audiencesExperience collaborating with academic institutions, researchers, or scholarly programsDemonstrated ability to support pipeline growth or product adoption initiativesStrong analytical and strategic thinking skillsExperience working in highly matrixed or global organizationsBenefitsHybrid or remote work modelsFlexibility and greater work life balance working remotely offersAmple resources, tools, training, and support to ensure your successDevelopment and career growth at EISCompany OverviewAt EBSCO Information Services, we hire great people and let them thrive. It was founded in 1944, and is headquartered in Ipswich, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://health.ebsco.com.