[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. EvenUp is a company on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims. They are looking for a Senior Product Marketing Manager to drive the strategic narrative and messaging for their platform offerings, collaborating with various teams to enhance customer and partner adoption.ResponsibilitiesCraft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagementPartner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategyThink Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiencesBuild Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunitiesEnable Sales & Internal Teams: Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativityLaunch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generationResearch & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planningSkills4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferredA creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approachesFamiliarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer valueStrong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiativesStrong cross-functional collaborator with experience influencing product, sales, and executive stakeholdersAnalytical mindset with comfort using data to validate ideas and measure impactAbility to thrive in fast-paced, evolving environments with multiple prioritiesSkilled at managing multiple priorities in fast-paced, ambiguous environmentsExperience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms)Familiarity with developer ecosystems, partner channels, or app marketplacesBackground in enterprise GTM strategies, analyst relations, and field enablementExperience in Legal Tech, personal injury, or adjacent industriesBenefitsChoice of medical, dental, and vision insurance plans for you and your family.Additional insurance coverage options for life, accident, or critical illness.Flexible paid time off, sick leave, short-term and long-term disability.10 US observed holidays, and Canadian statutory holidays by province.A home office stipend.401(k) for US-based employees and RRSP for Canada-based employees.Paid parental leave.A local in-person meet-up program.Hubs in San Francisco and Toronto.Company OverviewEvenUp is a legal tech company developing AI software that automates the preparation of legal demand packages for personal injury cases. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.evenuplaw.com.Company H1B SponsorshipEvenUp has a track record of offering H1B sponsorships, with 4 in 2026, 13 in 2025, 2 in 2024, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.