[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. RapidSOS is a leading public safety AI company committed to using technology to enhance emergency response. They are seeking a Senior Product Marketing Manager to define and execute marketing strategies that connect innovative technology with the needs of public safety professionals, ensuring effective messaging and collaboration across teams.ResponsibilitiesDefine and execute go-to-market strategies for our public safety and enterprise software productsDevelop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiationTrack the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversationPartner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolvesCollaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement effortsAct as the voice of the customer within RapidSOS, advocating for public safety's needs in product and marketing discussionsInfluence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects needDevelop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the orgCreate and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams, using AI-assisted workflows that reduce time-to-first-draft and keep materials current as messaging evolvesSupport field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiencesGather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies, leveraging AI workflows to make processes more repeatableContinuously refine product messaging and positioning based on data insights and real-world feedbackSkills7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing in B2B SaaS or B2G environmentsYou have a bias for action and have built a thing, not just contributed to it. Content libraries, launch checklists, messaging systems, RFP templates. You've created infrastructure that other people rely on after you've moved on to the next problemYou produce field-ready work under pressure, without waiting for perfect information or a fully staffed team. Ambiguity doesn't stall youYou're already using AI tools to do real work — writing first drafts, building prompt libraries, systematizing content production. You have saved workflows and templates you built yourself, and you're looking for a place to take that furtherStrong written and verbal instincts, externally and internally. You keep projects structured, stakeholders informed, and know when to escalate rather than absorbYou've sat in enough sales calls and product reviews to translate in both directions, and both sides trust you because of it. When messaging is drifting or a launch isn't ready, you say so and make it stickYou know which numbers actually matter and which ones just look good in a slide. You use customer data, field feedback, and sales signals to build a case and know when the data is telling you to change courseComfortable going deep with Product and Engineering, and equally comfortable pulling back to write something a skeptical, time-pressed buyer will actually finish readingAbility and willingness for occasional travelExperience with Salesforce and HubspotExperience producing product-focused content for trade shows or industry conferences, where the audience is skeptical and the window is shortExperience with a wide audience range. You've written for and presented to meaningfully different audiences (front-line staff, executives, technical teams, etc.) and know how to adjust your approach for eachBenefitsCompetitive salary and benefits and equity participationEquity optionsA dynamic, flexible and fun start-up work environment with a highly talented teamCompany OverviewRapidSOS is an intelligent safety platform that connects devices, apps, and sensors for safety agents. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://rapidsos.com.