[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Definitive Healthcare is a leading company in healthcare intelligence, focused on utilizing data and analytics to empower their clients. The Senior Product Marketing Manager will be responsible for shaping product positioning, go-to-market strategies, and driving revenue impact through effective collaboration with various teams.ResponsibilitiesOwn and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platformTranslate complex healthcare data, analytics, and feature sets into customer centric value propositionsBuild and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)Ensure consistent positioning across website, sales materials, campaigns, and product experiencesLead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutionsPartner closely with Product Management to align on roadmap priorities and launch readinessDrive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teamsDefine launch goals, success metrics, and post launch optimization plansDevelop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demosEquip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)Support strategic deals, customer conversations, and field feedback loops as a subject matter expertPartner with Revenue Leadership to improve win rates, deal velocity, and product attachConduct ongoing market and competitive research within the healthcare data and analytics landscapeGather insights from customers, prospects, sales, and usage data to influence positioning and product strategyMonitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credibleAct as the voice of the customer across product and GTM teamsServe as a trusted partner to Product, Sales, Marketing, and Customer Success leadershipInfluence roadmaps, priorities, and investment decisions through market insight and dataDrive alignment across teams without direct authority in a fast‑moving, matrixed environmentSuccessful execution of on time, high impact product launchesImproved sales enablement effectiveness and internal adoption of messagingIncreased pipeline influence, win rates, or expansion tied to assigned productsStrong cross functional alignment and stakeholder satisfactionSkills7–10+ years of experience in B2B product marketing, product management, or related rolesProven experience driving go-to-market strategy for SaaS or data driven platformsStrong ability to position complex products and value propositions clearly and simplyExperience partnering closely with Sales and Product teamsExcellent written, verbal, and presentation skillsExperience in healthcare, healthcare technology, data analytics, or adjacent B2B marketsFamiliarity with selling to enterprise or mid‑market customersExperience supporting multiproduct platforms or solution based sellingMBA or equivalent experience a plusBenefitsMedical, dental, and vision coverageUnlimited paid time offParticipation in the company’s 401(k) plan with employer contributionCompetitive benefits package including great healthcare benefits and a 401(k) matchCompany OverviewDefinitive Healthcare aims to transform data, analytics and expertise into healthcare commercial intelligence. It was founded in 2011, and is headquartered in Framingham, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.definitivehc.com/.Company H1B SponsorshipDefinitive Healthcare has a track record of offering H1B sponsorships, with 3 in 2026, 12 in 2025, 4 in 2024, 8 in 2023, 16 in 2022, 24 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.