[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Customer.io is a platform used by over 8,000 companies to send automated communications. They are seeking a Senior Product Marketing Manager to shape product understanding and adoption, working closely with various teams to drive market impact and product expertise.ResponsibilitiesOwn go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurementPartner embedded with EPD squads to shape feature narratives and ensure launches land with real market impactDrive product adoption and activation — connect PMM work directly to the metrics that matter to the businessOwn competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioningCollaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenueBuild deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownershipSkills5+ years of product marketing experience in B2B SaaSExperience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new spaceStrong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compellingCross-functional collaboration experience — you've worked embedded with product teams, not just handed off deliverablesA track record of tying PMM work to business outcomes: adoption, activation, retentionExperience at early-to-mid stage high-growth companies; you're comfortable with ambiguity and moving fastA habit of working with AI tools as part of your everyday workflowBenefits100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family16 weeks paid parental leaveUnlimited PTOStipends for remote work and wellnessA professional development budgetCompany OverviewCustomer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Portland, Oregon, USA, with a workforce of 201-500 employees. Its website is https://customer.io.