[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Bolt.new by StackBlitz is a rapidly growing AI app builder that enables developers to create applications without traditional coding. They are seeking a Senior Product Marketing Manager to own product positioning, lead product launches, and develop sales enablement materials while ensuring effective communication between Product, Engineering, Sales, and Marketing teams.ResponsibilitiesOwn product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpointLead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurementBuild and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can winDevelop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scriptsOwn pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansionPartner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pagesDrive customer marketing – turn power users and enterprise customers into case studies, references, and advocatesBuild the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing supportDefine and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influenceSkills5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools companyYou've owned product launches from strategy through execution and can show measurable impactStrong competitive instincts – you know how to position against well-funded competitors and win deals on narrativeExperience building sales enablement that sales teams actually useYou can write – crisp positioning docs, compelling launch copy, clear internal briefsComfortable working directly with engineers and PMs to extract the “so what” from technical featuresExperience with pricing and packaging decisions (even if you weren't the sole owner)Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneouslyYou've worked in AI, developer tools, no-code/low-code, or the “vibe coding” spaceYou've built a competitive intelligence program from scratchExperience marketing a platform product (not just a single feature or SKU)You've worked at a company during a hyper-growth phaseYou've managed or mentored junior PMMsYou actually use Bolt.new or similar AI buildersCompany OverviewBolt.new is an AI development platform that offers building, running, editing, and deploying services for full-stack applications. It is a sub-organization of Bolt.new. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://bolt.new.