[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. CoLab is an AI platform that helps mechanical engineering teams bring products to market faster. They are seeking a Senior Product Marketing Manager to translate company positioning and product strategy into effective launches and messaging, working closely with various teams to execute tactical plans and enhance customer engagement.ResponsibilitiesExecute product launches by translating campaign strategy into clear messaging, briefs, and launch assetsOwn messaging for features and bundled releases, including launch emails, conference talks, presentations, and social postsPartner with Product Management to understand the roadmap and own all launch logisticsPartner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success TeamsOwn messaging and effectiveness for key website pages, including product, feature, and use case pagesBuild deep expertise in competitive solutions and support high-stakes competitive dealsContribute to ongoing product content between launches, not just at major release momentsReview and elevate messaging across marketing, especially for technical or product-focused contentSkills5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specificallyExperience with customer research and proficiency in using data and insights to inform product and GTM strategyStrong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadershipA combination of strategic product marketing experience and hands-on tactical executionAbility to effectively engage with and influence internal and external stakeholdersBenefitsStock optionsExtended health and benefits packageUnlimited paid vacationRRSP matchingFlexible remote opportunities across North AmericaHybrid office hub in St. Johns, NLCompany Overview​CoLab builds AI-powered software for mechanical engineering and product development teams. It was founded in 2017, and is headquartered in St. John's, Newfoundland, CAN, with a workforce of 51-200 employees. Its website is https://www.colabsoftware.com.