[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. UpGuard is a company focused on transforming cyber risk management with AI-driven solutions. The Senior Product Marketing Manager will drive the growth of the UpGuard platform by conducting market research, defining product positioning, and executing product launches in collaboration with the marketing team.ResponsibilitiesConduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growthBe the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personasProduce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audiencePlan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer successBuild core sales and marketing assets such as pitch decks, product datasheets, and product-related contentBe a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferencesSkills4+ years of product marketing experience in B2B SaaS product marketingFamiliar with working on early-stage products and driving early customer discoveryA passion for connecting with customers and understanding pain pointsCan hold your own in conversations with our Product and executive teamYou love getting your hands dirty - to get a campaign moving, you're happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copyYou're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-makingWe're looking for someone who's not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we workA strong grasp of cybersecurityFamiliarity with product-led go-to-market motionsExperience at a growth-stage tech companyBenefitsMonthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries18 weeks paid Parental Leave: irrespective of parenting role (all regions)Personal Leave allowance: this includes sick & carer’s leave (all regions)Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)Company OverviewUpGuard is a cybersecurity platform that focuses on managing cyber risks across vendor supply chains, attack surfaces, and human workforces. It was founded in 2012, and is headquartered in Mountain View, California, USA, with a workforce of 201-500 employees. Its website is https://www.upguard.com.