[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Advantage Group International is a global intelligence partner transforming B2B collaboration through AI-powered insights. They are seeking a Senior Product Marketing Manager to build and execute the product marketing discipline for their B2B SaaS products and data platforms, focusing on defining positioning, messaging, and go-to-market strategies.ResponsibilitiesBuild and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standardsDevelop clear, differentiated positioning and messaging for each product and for the integrated Advantage platformPartner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritizationLead go-to-market strategy and launch execution for new products, features, and platform releasesCreate sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer valueConduct competitive and market analysis to inform positioning, pricing, and customer segmentationCollaborate with global Marketing to align demand generation campaigns and thought leadership to product goalsRepresent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunitiesEstablish metrics to measure marketing impact, adoption, and product engagementSkills6+ years of experience in Product Marketing for B2B SaaS or enterprise technologyProven ability to create and scale GTM strategies across multiple products or portfoliosExperience in portfolio storytelling — crafting a unified value narrative across multiple offeringsExceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business storiesStrong collaborator with cross-functional leadership experience in global or matrixed organizationsAdept at independent execution — balancing strategic thinking with hands-on deliveryFamiliarity with market intelligence, segmentation, and buyer journey designData-driven mindset, comfortable using insights to refine messaging and GTM tacticsBenefitsFlexible work policy: choose your hybrid way of working to bring balance to your lifeConnected culture: virtual and in-person gatherings for global community-buildingComprehensive benefits, including health coverage, mental wellness support, RRSP contributions, and paid personal days.Parental leave: ample support for familiesGenerous PTO, winter holiday closure, birthday and volunteer leaveCompany OverviewAdvantage Group helps businesses be better together. It was founded in 1987, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://www.advantagegroup.com/.