[Remote] Senior Product Marketing Associate

Note: The job is a remote job and is open to candidates in USA. Skillz is a leading mobile eSports platform that is transforming the gaming industry by enabling real-money activity in games. The Senior Product Marketing Associate will be responsible for executing sweepstakes campaigns and player lifecycle initiatives, focusing on player acquisition, engagement, and conversion metrics.ResponsibilitiesPlan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers)Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchasesMaintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all eventsUse data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanicsRun A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable resultsCollaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherenceSkillsBachelor's degree in Marketing, Business, Communications, or a related field1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketingExperience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer)A/B testing and data-driven decision-making experienceFamiliarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations)Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellenceUnderstanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retentionProven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectivesAbility to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomesFamiliarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelinesLiveOps experience is a strong plusBenefits100% coverage for medical, dental, and vision expenses for both you and your dependents.401K matchingEquity incentivesPre-tax benefit optionsMeditation and mental health resourcesPhysical fitness coaching and classesFamily planning assistanceHealth and parenting guidanceVirtual therapy sessionsCompetitive paid time off (PTO) & company holidaysFree breakfast and catered lunchesSnacksA full-size gym with showersCommuter benefitsInsuranceTeam bonding eventsCompany OverviewSkillz is a marketplace platform for competition-based mobile games. It was founded in 2012, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 51-200 employees. Its website is http://www.skillz.com.