[Remote] Senior Product Manager - Marketing & Media Analytics

Note: The job is a remote job and is open to candidates in USA. DICK'S Sporting Goods is committed to creating an inclusive and diverse workforce, and they are seeking a strategic, data-driven Senior Product Manager to lead their Marketing & Media Analytics product portfolio. This role involves owning the vision, strategy, and roadmap for capabilities that enhance media investment and decision-making across the marketing ecosystem.ResponsibilitiesOwn the product vision, strategy, and roadmap for marketing and media analytics, aligned to enterprise priorities and marketing outcomesPartner across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into clear product directionLead products and capabilities across campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimizationShape a clear point of view on KPI frameworks, measurement design, data quality, governance, and how analytics should inform investment decisionsWork closely with engineering and data teams to define data requirements, instrumentation, model dependencies, and scalable platform capabilitiesEvaluate external platforms and partners across the martech, adtech, identity, and data collaboration ecosystem, and help drive build, buy, or partner decisionsDefine success metrics, drive adoption, and measure impact through business outcomes including efficiency, speed to insight, and return on media investmentCommunicate strategy, tradeoffs, progress, and outcomes clearly to senior leaders and cross-functional stakeholdersSkills6+ years of product management experience, including meaningful experience in analytics, marketing technology, adtech, media measurement, or related data productsStrong understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the underlying data flows that support activation and performance analysisExperience building data-intensive products, analytics platforms, measurement solutions, or workflow tools used by marketers, analysts, or media teamsExperience working with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious approaches to data sharing and measurementPractical familiarity with analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments such as LiveRamp and clean roomsStrong strategic thinking, executive communication, and cross-functional leadership skills, with the ability to influence without direct authorityBachelor's degree in business, marketing, economics, computer science, engineering, statistics, or a related fieldExperience in retail, e-commerce, consumer technology, media, or other high-scale customer acquisition and retention environmentsKnowledge of advanced measurement approaches such as MMM, multi-touch attribution, incrementality testing, lift analysis, and audience performance measurementFamiliarity with modern martech and adtech ecosystems, including CDPs, ad platforms, clean rooms, identity and data collaboration platforms, web and app analytics, and experimentation toolsExperience partnering with data science teams on predictive models, optimization algorithms, or advanced measurement use casesMBA or advanced degree in a relevant disciplineBenefitsIncentiveEquityBenefitsDICK'S Sporting Goods complies with all state paid leave requirements.We also offer a generous suite of benefits.Company OverviewDick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment It is a sub-organization of Foot Locker. It was founded in 1948, and is headquartered in Coraopolis, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is http://www.dickssportinggoods.com.Company H1B SponsorshipDICK'S Sporting Goods has a track record of offering H1B sponsorships, with 3 in 2026, 17 in 2025, 15 in 2024, 13 in 2023, 19 in 2022, 14 in 2021, 19 in 2020. Please note that this does not guarantee sponsorship for this specific role.