[Remote] Senior Product Manager, Growth

Note: The job is a remote job and is open to candidates in USA. Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Product Manager, Growth to own and optimize the registration journey, driving incremental registrations and improving conversion across the funnel.ResponsibilitiesOwn the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight familyIdentify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffsBuild and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardownsTarget 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn fromDefine and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicatorTier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg completeOptimize for quality of registrations, not just volume - track downstream signals including engagement and early retentionRun A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfacesDevelop strategic growth initiatives beyond incremental optimizationWork closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-offPartner with the Upgrades PM to create a coherent journey from acquisition through premium conversionBring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each stepWrite sharp, actionable product requirements that unblock engineering rather than constrain itWork in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industryCommunicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadershipIterate quickly: use post-launch data to inform the next experiment before the current one is coldSkills6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing productA proven experimentation track record - you've run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learningDeep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noiseStrong cross-functional instincts - you've navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraintsExecutive presence: you communicate up and across clearly, adapt your message to your audience, and don't wait to be asked for updatesOwnership mentality - you proactively identify gaps, propose solutions, and follow through. You don't need a playbook to get startedUrgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourselfCustomer psychology instincts - you think about why users behave the way they do, not just what they doExperience with mobile or app-based registration and onboarding flowsFamiliarity with KYC, identity verification, or regulated financial product flowsExperience working in a subscription or freemium model with a focus on trial-to-paid conversionBenefitsMedical, dental, vision, and HSA matchPaid life insurance, AD&D, and disability benefitsTraditional 401k with company matchUnlimited PTOPaid company holidays and pop-up bonus holidaysProfessional development stipendsMental health resources1:1 financial plannersFertility healthcare100% paid parental and caregiving leave, plus cleaning service and meals during your leaveFlexible WFH, both remote and in-office opportunitiesFully stocked kitchen, catered lunches, and occasional in-office happy hoursEmployee resource groupsDiscretionary performance bonusEquity rewardsMedical benefits401K matchCompany OverviewGreenlight is a debit card and money app that provides an all-in-one money management platform for families and parents. It was founded in 2014, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is https://greenlight.com/.Company H1B SponsorshipGreenlight has a track record of offering H1B sponsorships, with 1 in 2022, 5 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.