[Remote] Senior Product Manager, Engagement

Note: The job is a remote job and is open to candidates in USA. GoFan is part of PlayOn Sports, the largest platform for high school sports in the US, and they are seeking a Senior Product Manager for Engagement to enhance user retention and engagement across their web and app experiences. The role involves collaborating with engineers and designers to deliver high-quality experiences while driving measurable business outcomes like subscriber retention and viewer engagement.ResponsibilitiesOwn the engagement and retention experience end-to-end across all NFHS Network web and appsPartner with a team of engineers and a senior product designer to deliver high-quality, reliable experiences across web, mobile, and CTVDrive measurable business outcomes such as subscriber retention, viewer engagement, NPS, and app store ratingsUtilize our video in new and innovative ways to create value for athletes and their familiesElevate the in-product experience to delight and retain subscribersBalance customer needs, business impact, and technical tradeoffs in product decisionsDevelop clear, data-backed business cases and influence executive stakeholdersPartner closely with growth and marketing teams to drive adoption and usage, not just feature deliveryOwn engagement and retention as measurable disciplines - define the bar, instrument it, and connect the work to retention impactLead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable betsExplore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iterationRun a steady cadence of experiments, using device and browser segmentation to learn fast and decide with dataBuild and defend business cases for new investments, grounded in subscriber economicsPartner with growth and marketing on go-to-market for every major launch - adoption metrics are part of the plan from day one, not an afterthoughtPrototype and pressure-test ideas before committing engineering cycles - you ship rough working versions, not just specsRepresent the engagement product in leadership conversations with fluency in both the customer and financial dimensionsSkills5+ years in product roles, ideally shipping consumer experiences across platforms (web, mobile apps, CTV)A track record of outcome-oriented, strategic product decisions made from customer feedback and data, plus the ability to set strategy, communicate it to executives, and follow through on outcomesExperience in B2C subscription or consumer businesses where retention and activation are first-class metricsYou build your own models and analyses. You don't wait for a data team to tell you what's workingExperience in environments where speed matters and perfect is the enemy of shippedComfortable using AI tools to accelerate your workflow - from building prototypes and running analyses to pressure-testing ideas - and willing to question whether traditional PM artifacts like PRDs are the best way to drive outcomesSports and/or streaming experienceExperience with CTV / connected-device appsBenefitsMultiple medical insurance plans to choose fromDental, vision life and disability insuranceEmployee Emergency FundCompany equity (stock options)Open PTO policy401K plan with company matchHybrid/flexible work environmentNote: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.Company OverviewGoFan is the digital ticketing platform. It was founded in 2015, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 51-200 employees. Its website is https://gofan.co/search.