[Remote] Senior Product Manager

Note: The job is a remote job and is open to candidates in USA. Hanger, Inc. is the world's premier provider of orthotic and prosthetic services and products. The Senior Product Manager for Lower Limb is responsible for the strategy, development, and commercial success of the lower-limb prosthetic and orthotic product portfolio, serving as the primary connection between product development, clinical stakeholders, and sales.ResponsibilitiesAnalyze market trends, competitive positioning, payor dynamics, pricing strategy and clinical evidence to develop data-driven product investment recommendationsDefine and communicate market requirements and opportunity sizing to inform product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-lifeServe as the commercial and customer voice throughout the product development process, building business models, contributing VOC findings, market insight, and competitive intelligence to inform product decisionsDefine well-scoped problem statements and market requirements that give the product development team a clear picture of unmet customer needsBecome an expert of the product lineBuild and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencingLead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are preparedTrack commercial KPIs – revenue performance, adoption metrics – and identify and resolve barriers to adoption through cross-functional solutionsOwn the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, Prosthetist, payer, referring physician)Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools – training guides, objection handling, competitive positioning, product one-pagers, and demo scriptsMonitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content including outcome summaries and peer education materialsOwn the operating expense budget for product linesDesign and lead VOC programs: clinician interviews, patient feedback sessions, field ride alongs, and KOL engagementSynthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategyAnalyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisionsDrives alignment across senior functional leaders on complex, multi-workstream initiativesLead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutionsMentor and support the broader product management team across brands and portfolios, modeling PM best practices and contributing to team capability developmentDefine success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analysesIdentify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadershipSkillsBachelor's degree in marketing, engineering or healthcare; MBA or Advanced Degree preferredMinimum of 8+ years' experience in Marketing, Consulting, or similar function (6 years with Advanced Degree)Project or Program management experienceGlobal launch strategy and execution experienceMBA or Advanced DegreeFamiliarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapyExperience working alongside clinical practitioners or in a clinical sales or clinical marketing roleExposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization)Proven ability to define product strategy and market requirements, build and execute go-to-market plans, and drive downstream marketing programs in a healthcare or medical product environmentStrong commercial instincts: comfortable with market segmentation, value proposition development, sales enablement, and channel strategyCustomer-first mindset with experience designing and conducting VOC research and translating insights into both product requirements and marketing strategyAnalytical mindset with experience defining KPIs, interpreting product and commercial data, and presenting evidence-based recommendations to leadershipKeep the patient at the center of everything that you do, building lifelong trustFoster open collaboration and constructive dialogue with everyone around youContinuously innovate new solutions, influencing and responding to changeFocus on superior outcomes, and calibrate work processes for outstanding resultsBenefitsPerformance-based annual bonusCompany OverviewHeadquartered in Austin, Texas, Hanger, Inc. is a leading provider of orthotic and prosthetic (O&P) patient care services and products. It was founded in 1861, and is headquartered in Austin, Texas, USA, with a workforce of 5001-10000 employees. Its website is https://corporate.hanger.com/.