[Remote] Senior Principal - Bank & Credit Union Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. Vericast is a financial institution performance partner that helps banks and credit unions drive growth through data and technology. They are seeking a Senior Principal for Bank & Credit Union Marketing to develop new business opportunities and lead marketing transformation initiatives within the sector.ResponsibilitiesDrive revenue growth by expanding existing banking and credit union client relationships and acquiring new "on-strategy" clients; Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services; Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions; Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit; Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements; Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value; Position the firm as the premier marketing strategy partner for mid-market banks and credit unionsServe as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics; Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities; Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization; Drive innovation in service offerings, methodologies, and delivery approaches; Act as trusted advisor to client executives on marketing transformation and customer growth strategiesSkillsBachelor's degree requiredMinimum 15+ years of experience in management consulting, marketing consulting, or agency leadership rolesDemonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectorsProven ability to consistently meet or exceed sales targets of $5M+ annuallyExperience leading complex marketing transformation engagements for financial institutionsTrack record of building and maintaining C-level client relationshipsPartner, Managing Director, Principal, or Senior Manager level experience requiredDeep understanding of consumer/retail banking marketing, including customer acquisition, retention, and growth strategiesExpertise in both traditional (direct mail, branch marketing) and digital marketing channelsComprehensive knowledge of marketing technology (MarTech) and advertising technology (AdTech) solutionsProficiency in marketing analytics, campaign performance measurement, and ROI optimizationUnderstanding of banking regulations and compliance requirements affecting marketing activitiesKnowledge of current trends in financial services marketing, including personalization, AI/ML applications, and omnichannel strategiesExceptional consultative selling skills with ability to identify client needs and craft compelling value propositionsOutstanding executive presence and communication skills (written, verbal, and presentation)Proven ability to lead and inspire high-performing, cross-functional teamsStrong project and portfolio management capabilitiesFinancial acumen to manage P&L responsibilities and drive profitable growthEntrepreneurial mindset with ability to operate autonomously while collaborating effectivelyStrategic thinker who can translate business objectives into actionable marketing strategiesClient-focused approach with commitment to delivering exceptional valueIntellectual curiosity and passion for continuous learningAbility to thrive in a fast-paced, dynamic environmentStrong ethical standards and professional integrityCultural fit with collaborative, results-oriented team environmentMBA or advanced degree in Marketing, Business, or related field (strongly preferred)Professional certifications in marketing, digital strategy, or financial services a plusPrevious experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferredBenefitsPosition is eligible for a generous commission component; more information will be provided on the commission program for this role during the interview process.Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also availableCompany OverviewVericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services. It was founded in 1897, and is headquartered in San Antonio, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.vericast.com/.