[Remote] Senior Performance Marketing Manager, SMB

Note: The job is a remote job and is open to candidates in USA. NerdWallet is a financial resource for small businesses, helping entrepreneurs achieve their financial goals. They are seeking a driven performance marketer to lead and scale paid acquisition efforts across various SMB verticals, focusing on strategy, execution, and optimization.ResponsibilitiesOwn and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimizationDesign, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworksDevelop and maintain reporting frameworks and dashboards using Salesforce, Looker, Snowflake, and other analytics tools to measure marketing performance, identify opportunities, and surface actionable insightsManage and optimize campaigns across Google Ads, SA360, and Microsoft Ads, applying best practices in campaign architecture, automation, and performance optimizationBuild and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok by defining channel strategy, testing creative approaches, and establishing repeatable growth loopsIndependently drive initiatives from concept through launch and post-performance analysis, bringing structure, momentum, and strong business judgment in a fast-paced environmentPartner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams to improve acquisition performance and align channel strategy with broader SMB business goalsStay informed on industry trends, platform changes, privacy developments, and emerging growth opportunities to continuously evolve acquisition strategies and maintain a competitive edgeSkills3–6 years of hands-on SEM and performance marketing experience, ideally within financial services, fintech, or other regulated industriesDeep familiarity with Google Ads, Microsoft Ads, and SA360, with experience managing large, complex account structures and optimizing toward measurable business outcomesProficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker, or similar platformsStrong analytical mindset with the ability to build reports, interpret complex performance data, identify actionable insights, and influence strategy through data-driven recommendationsDemonstrated success designing and executing structured experiments and translating findings into scalable improvementsExperience with or strong interest in paid social acquisition channels including Meta, LinkedIn, TikTok, or similar growth platformsAbility to operate independently, manage ambiguity effectively, and balance multiple priorities in a fast-paced environmentClear and concise communication skills with the ability to translate complex marketing performance data into actionable insights for cross-functional stakeholdersStrong collaboration skills and experience partnering cross-functionally across Marketing, Product, Analytics, and Operations teamsExperience marketing SMB financial products, including lending, banking, credit cards, or insuranceFamiliarity with incrementality testing, media mix modeling (MMM), multi-touch attribution methodologies, or advanced measurement frameworksSQL proficiency with experience querying Snowflake or similar data warehouse environments directlyPrior experience in a startup or high-growth environment where you helped build and scale acquisition programs with limited support and evolving processesExperience launching or scaling emerging acquisition channels or new growth initiatives from early-stage development through operational maturityBenefitsIndustry-leading medical, dental, and vision health care plans for employees and their dependentsRejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdownNew Parent Leave for employees with a newborn child or a child placed with them for adoption or foster careMental health supportPaid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interestsHealth and Dependent Care FSA and HSA Plan with monthly NerdWallet contributionMonthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communitiesHackathons and team events across all teams and departmentsCompany-wide events like NerdLove (employee appreciation) and our annual Charity AuctionTake 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match401K with 4% company matchBe the first to test and benefit from our new financial products and toolsFinancial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through NorthstarDisability and Life Insurance with employer-paid premiumsCompany OverviewNerdWallet develops a financial platform to help people find the right credit cards and mortgage rates. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.nerdwallet.com/.