[Remote] Senior Performance Marketing Manager, Direct Mail and Offline Growth,

Note: The job is a remote job and is open to candidates in USA. Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. They are seeking a Senior Performance Marketing Manager to own the Direct Mail strategy for their Home Equity Line of Credit product, optimizing campaigns and driving growth through data-driven insights.ResponsibilitiesOwn end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operationsBuild our broader offline growth channels (OOH, linear TV, and brand testing)Manage and optimize millions in annual spend, with accountability for ROI and incremental business impactPartner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiencyDesign and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategyAnalyze campaign and customer data to generate insights and translate findings into actionable growth opportunitiesDevelop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use casesCollaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisionsCommunicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goalsSkillsBachelor's degree or equivalent practical experience5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing rolesExperience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysisExperience managing marketing budgets and optimizing for measurable ROI or P&L outcomesExperience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)Experience with Direct Mail marketing strategy, execution, or channel ownershipExperience working across multiple marketing channels (e.g., digital, offline, lifecycle)Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modelingExperience working in regulated industries such as financial services, insurance, or healthcareSkills in SQL, Looker, or similar tools to analyze and interpret large datasetsBenefitsTarget bonusesEquity compensationGenerous benefits packages (including medical, dental, vision, and 401k)Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterlyRetirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.Health Savings Account contributions from Upstart for eligible plans (US only)Income protection benefits, including life insurance and disability coverage for added financial securityPaid time off, sick leave, and company holidays, in line with local requirementsPaid family and parental leave to support caregiving and major life moments (duration varies by country)Family-centered benefits to support fertility, parenthood, and caregiving needsEmployee Assistance Program (EAP) offering mental health support and life-centered resourcesFinancial wellness resources, including access to financial planning tools and a financial concierge service (US Only)Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to youAnnual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work fromConnection and community through team events, all-company updates, and employee resource groups (ERGs)Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)Company OverviewUpstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. It was founded in 2012, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://upstart.com/about.Company H1B SponsorshipUpstart has a track record of offering H1B sponsorships, with 14 in 2026, 67 in 2025, 66 in 2024, 84 in 2023, 85 in 2022, 42 in 2021, 15 in 2020. Please note that this does not guarantee sponsorship for this specific role.