[Remote] Senior Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Maven Clinic is the world's largest virtual clinic for women and families, dedicated to improving healthcare access and outcomes. They are seeking a Senior Performance Marketing Manager to build and manage the paid acquisition strategy across digital channels while ensuring adherence to healthcare advertising best practices.ResponsibilitiesOwn paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over timeDirectly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacingTurn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channelsExecute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scalingLeverage AI creative tools to generate and test ad variants fasterDrive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product supportOwn channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impactOwn paid media budget planning and ROI reporting in partnership with FinanceRun your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficientlyBring competitive and channel intelligence to the consumer team as the performance marketing expert in the roomEnsure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictionsSkills5–8 years in performance or growth marketingExperience in consumer health, wellness, or DTC subscription requiredTrack record owning and scaling paid acquisition budgets from $0 to $MM with budget authorityHands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimentingSharp creative judgment: you know what good looks like and have moved metrics with itComfortable in 0-to-1 environments: ambiguous, fast-moving, high ownershipThis role requires active work authorization in the USThis is a remote role open to candidates based in the United States, with a strong preference for those based in San FranciscoBenefitsEquityEmployer-covered health, dental, and insurance plan optionsMaven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.Whole-self care through wellness partnershipsHybrid work, in office meals, and work together days16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)Annual professional development stipend and access to a personal career coach through Maven for Mavens401K matching for US-based employees, with immediate vestingCompany OverviewMaven is a digital health platform that works with health plans and employers to offer virtual services for women’s and family health. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.mavenclinic.com.