[Remote] Senior Performance Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Vericast is a performance partner for financial institutions, leveraging data and technology to drive growth and efficiency. They are seeking a Senior Performance Marketing Analyst to transform complex data into strategic insights that enhance marketing effectiveness and business growth for financial institutions.ResponsibilitiesLead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)SkillsMaster's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics rolesProven experience in financial services industry or working with financial institutions strongly preferredTrack record of delivering impactful insights that influenced strategic business decisionsExpert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platformsAdvanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulationStrong experience with Tableau, Power BI, or Looker to create executive-level dashboardsExperience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark)Familiarity with marketing automation platforms, CRM systems, and tag management implementationBenefitsMedical, dental and vision coverage401K with company matchGenerous PTO allowanceLife insuranceEmployee assistancePet insuranceCompany OverviewVericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services. It was founded in 1897, and is headquartered in San Antonio, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.vericast.com/.