[Remote] Senior Performance Marketer for a Rapidly Growing Consumer AI Healthcare Company 🚀

Note: The job is a remote job and is open to candidates in USA. MDalgorithms is a rapidly growing AI consumer healthcare company that aims to provide accessible dermatology care through its innovative brands. They are seeking a Senior Performance Marketer to manage significant paid social advertising spend and optimize campaign performance across multiple channels, working closely with the CEO and various teams to enhance customer acquisition strategies.ResponsibilitiesOwn setup, launch, optimization, and scaling of paid social campaigns across MDhair, MDacne, and NuvaneLead Meta Ads execution across prospecting, retargeting, creative testing, budget allocation, and scalingTest and grow additional paid social channels such as Snapchat, Pinterest, YouTube, X, TikTok, and Apple Search AdsAnalyze performance across CAC, ROAS, MER, LTV, CVR, spend, revenue, and contribution marginTurn campaign data into clear recommendations on what to scale, pause, rebuild, or test nextWork closely with creative, design, and growth teams to turn performance insights into stronger ad concepts, briefs, landing pages, and funnelsMaintain clear reporting and communicate what is working, what is not, and what we should do nextSkills6+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businessesDeep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scalingExperience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, Apple Search Ads, or other paid acquisition platformsStrong understanding of performance metrics including CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution marginExperience managing meaningful monthly ad spend and making budget allocation decisions based on performance dataAbility to structure clean creative tests, audience tests, landing page tests, and funnel experimentsStrong creative intuition. You understand how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performanceComfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better adsStrong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar toolsA self-starter who can operate without heavy process, move quickly, and create structure where neededClear, concise communicator, written and verbalExperience scaling paid social for DTC health, beauty, skincare, haircare, wellness, or telehealth brandsExperience with subscription ecommerce and recurring revenue modelsExperience managing multiple brands or products at the same timeExperience working with AI tools for ad creation, performance analysis, creative iteration, or workflow automationExperience with landing page testing, offer testing, CRO, or funnel analysisStrong understanding of platform policies for health, beauty, medical, supplement, or personal-care advertisingBenefitsFully remote, flexible working environmentReal ownership over paid social performance across three growing consumer healthcare brandsDirect impact on customer acquisition, creative strategy, and how we scale the businessA team that values speed, curiosity, clear thinking, and doing things that actually workOpportunity to work at the intersection of AI, healthcare, ecommerce, creative production, and performance marketingCompetitive compensation commensurate with experienceCompany OverviewMDalgorithms uses smart algorithms and computer vision to provide real time mobile tools for people with health disorders. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is http://www.mdalgorithms.com.