[Remote] Senior Paid Media Manager (AI Native)

Note: The job is a remote job and is open to candidates in USA. Schaefer is a paid media agency focused on food and beverage brands, seeking a Senior Paid Media Manager to oversee the strategy and management of paid media programs. This role involves hands-on campaign optimization, client collaboration, and leveraging AI tools to enhance performance and efficiency.ResponsibilitiesOwn end-to-end strategy, management, and performance for paid media campaigns across Meta, TikTok, and retail media networksBuild, launch, and optimize campaigns directly in-platform, from account structure and audience strategy through creative testing and budget pacingSet and hit performance targets (ROAS, CAC, efficiency, incrementality), and translate results into clear client-facing narrativesDevelop full-funnel media plans grounded in audience insight and aligned to each client's revenue goalsOwn the delivery and presentation of weekly, biweekly, and monthly performance reports based on each client's cadence, including presenting results and recommendations directly to the clientPartner with creative to brief, test, and iterate on ad creative that drives measurable performanceLead client communication on paid media, including recaps, recommendations, and strategic directionStay ahead of platform changes, measurement shifts, and emerging channels relevant to F&B brandsUse AI tools — Claude, GPT, and others — to work at a level that would otherwise require a larger team. You're actively building faster workflows, sharper briefs, and better analyses using AI today. Not waiting to learn itSkills5+ years of hands-on paid media experience (Meta, TikTok, Retail Media), with a track record of owning strategy and performance independentlyAgency experience, or a proven track record working across a high volume of clients or brands simultaneouslyProven performance experience with food & beverage or CPG brandsYou're actively using AI tools like Claude, Perplexity, GPT, and others to do more than would otherwise be possible. This isn't a bonus skill. Candidates who aren't already doing this won't be competitive for this roleDeep, current expertise managing campaigns on Meta and TikTokDirect, hands-on experience with at least one major retail media network, including but not limited to Amazon Ads, Walmart Connect, or InstacartDemonstrated ability to manage yearly budgets of varying sizes, from $100,000 to multi-million-dollar accounts, and be accountable for measurable outcomesStrong analytical skills; comfortable in platform dashboards, GA4, and pulling a clear story out of the dataYou genuinely thrive managing a high volume of clients simultaneously. The breadth motivates you. You don't need a small, tidy book of business to do your best work, you need the scoreboardYou're motivated by performance, not activity. When results are off, it bothers you and you don't wait to be asked to fix itYou work hard. This role carries real accountability and a real client load. That excites youStrong communication skills- you live in Notion and Slack, and communicate early and oftenConnected TV (CTV) campaign experience, planning and executing CTV campaigns for DTC or CPG brandsPinterest Ads experience, particularly for F&B or lifestyle brandsGoogle Ads (Search, Performance Max, Shopping) — a strong plus for clients with broader channel strategiesBenefitsFully remote positionHealth, vision & dental insurance — 75% company coveredBasic life insurance — 100% company covered401k match up to 4%Career growth opportunities as we scaleA small, collaborative team where your work actually mattersThe chance to work with some of the most exciting brands in food & beverageCompany OverviewSchaefer is the only buyer psychology consultancy dedicated to the food & beverage industry. It was founded in 2019, and is headquartered in Las Vegas, US, with a workforce of 2-10 employees. Its website is https://schaefer.co.