[Remote] Senior Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Avalara APAC is an AI-first company focused on redefining the relationship between tax and technology. They are seeking a Senior Paid Media Manager to lead the multi-channel paid media strategy, execution, and optimization across digital and offline channels, driving scalable acquisition and pipeline growth.ResponsibilitiesOwn cross-channel strategy and performance across paid social, display, video, affiliates, and offline mediaDrive channel mix optimization to maximize incremental pipeline and revenue impactAlign channel strategies to personas, segments, and funnel stagesEvaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)Identify opportunities to improve efficiency and scale across channelsEvaluate channel contribution and incrementality to inform investment decisionsOwn and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segmentsAlign channel investment to segment-level pipeline and revenue goalsSupport forecasting and performance planning tied to business outcomesBuild and own a structured experimentation roadmap to drive scalable growthTest new channels, formats, audiences, and creative strategiesPartner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insightsEstablish strong feedback loops to inform optimization and performance insightsEnsure tight integration across paid efforts to improve full-funnel performanceSkills7-10+ years in performance marketing across multiple paid channelsProven ability to scale multi-channel acquisition programsStrong analytical foundation with experience in attribution and experimentationExperience managing budgets with clear ROI accountabilityAbility to connect channel performance to business outcomesExperience using AI and AI-related technologiesBenefitsPaid time offPaid parental leaveBonusesPrivate medical, life, and disability insuranceInclusive culture and diversity8 employee-run resource groups, each with senior leadership and exec sponsorshipCompany OverviewAvalara is the agentic AI platform for global tax and compliance. It was founded in 2004, and is headquartered in Pune, Maharashtra, IN, with a workforce of 1001-5000 employees. Its website is https://www.avalara.com/in/en/index.html.