[Remote] Senior Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Abnormal AI is a company focused on innovative paid media strategies. They are seeking a Senior Paid Media Manager to own and scale their global paid media efforts, utilizing AI tools to enhance performance and reduce manual processes.ResponsibilitiesRun day-to-day ownership of global paid search, paid social (LinkedIn, Meta, YouTube), programmatic display, and content syndicationSet channel strategy by segment, geography, and funnel stage — not just by channel defaultsManage a significant paid media budget with full accountability for pipeline contribution, cost-per-opportunity, and ROI by podPartner with RevOps and Marketing Ops to close measurement gaps — you won't accept "last-touch" as the answerDesign and implement repeatable operating processes: campaign scaffolding, naming conventions, QA checklists, reporting cadences, and launch workflowsBuild automation layers that reduce manual work — bidding logic, budget pacing alerts, performance anomaly flags, and audience refresh triggersReduce agency dependency by bringing capability in-house, and maintain a clear view of what the agency layer should and shouldn't ownCreate and maintain a living playbook so your program can scale without you being the single point of failureUse AI tools daily: for copy generation and testing, audience hypothesis development, performance analysis, competitive research, and reporting narrativesBuild AI-assisted workflows that compress the time between insight and action — weekly optimizations shouldn't take half the weekKnow the limits: where AI accelerates (iteration, synthesis, pattern recognition) and where human judgment is required (original creative positioning, brand voice, strategy)Contribute to Abnormal's internal AI operating model — share what's working with the broader team, help other functions level upBuild and manage paid programs tied to specific pipeline targets by segment (MM, ENT, PubSec) and geographyCoordinate closely with field marketing, SDRs, and demand gen to align paid plays with account motion and pipeline gapsOwn the conversion story from ad impression to qualified pipeline — be fluent in attribution, funnel metrics, and what each number actually meansRun structured experiments: hypothesis → test → read → scale. Not one-off A/B tests that go nowhereSkills5–8+ years of B2B SaaS paid media experience, with direct ownership of paid search and paid social at a fast-growing companyProven track record of generating qualified pipeline — not just leads — from paid channelsDemonstrated systems thinking: you've built something that runs without you having to touch it every dayHands-on fluency with AI tools applied to marketing work (not theoretical — you actually use them)Strong analytical foundation: you build your own reports, interpret your own data, and don't wait for someone else to tell you what's happeningExperience managing $1M+ paid media budgets with accountability for performance outcomesExcellent communicator — can synthesize paid media performance for executives without hiding behind jargonExperience running paid programs across global markets with localization considerationsBackground in ABM and account-based paid strategies (6sense, Demandbase, or similar)Familiarity with AI-native marketing ops patterns: automated reporting, LLM-assisted copy testing, workflow automationExperience working in a high-growth cybersecurity or enterprise SaaS companyPrior experience restructuring or reducing agency relationships while maintaining output qualityCompany OverviewAbnormal AI is the leading AI-native human behavior security platform. It was founded in 2018, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 1001-5000 employees. Its website is https://abnormal.ai/.Company H1B SponsorshipAbnormal AI has a track record of offering H1B sponsorships, with 3 in 2026, 4 in 2025. Please note that this does not guarantee sponsorship for this specific role.