[Remote] Senior Marketing Specialist - Glastonbury, CT or Remote

Note: The job is a remote job and is open to candidates in USA. Crum & Forster is a leading travel insurance provider, and they are seeking a Senior Marketing Specialist to join their Travel Insurance team. This role will be responsible for developing and executing integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.ResponsibilitiesLead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and servicesCreate and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retentionDevelop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channelsPerform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goalsDevelop strategies and targeted messaging tailored to distinct traveler personas and business partner audiencesDevelop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunitiesManage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate dataDevelop and maintain brand messaging, value propositions, and positioning statements that clearly communicate the benefits and coverage options of travel insurance productsWork with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital contentManage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverablesInvestigate and foster engagement with new stakeholders, distribution partners, and emerging market segmentsDevelop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysisProvide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channelsEstablish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROIUtilize data analytics to gain actionable insights into customer behavior and campaign performanceConduct A/B testing and optimize campaigns based on data-driven insightsTrack and measure the effectiveness of marketing efforts and strategies, presenting findings and recommendations to leadershipOther duties as requiredSkillsA bachelor's degree in marketing, communications, tourism, or a related field or equivalent experience is required5+ years of experience in a marketing role is requiredStrong writing skills are requiredIntermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing toolsAbility to manage multiple projects and deadlines in a dynamic, fast paced environment is requiredFamiliarity with content marketing and digital advertising is requiredTravel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarterExperience is preferably in insurance, travel, or financial servicesKnowledge of travel booking platforms and customer journey mapping is preferredBenefitsCompetitive compensation packageGenerous 401K employer matchEmployee Stock Purchase plan with employer matchingGenerous Paid Time OffExcellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness including your physical, mental and financial wellbeingA core C&F tenant is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training to keep you progressing on your chosen pathA dynamic, ambitious, fun and exciting work environmentWe believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your communityYou may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.Company OverviewCrum & Forster specializes in commercial insurance, claims, risk assessments as well as accident and health insurance. It was founded in 1822, and is headquartered in Morristown, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://www.cfins.com/.