[Remote] Senior Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. PCBB is a nearly 30-year-old bankers’ bank that helps community financial institutions compete and thrive in a rapidly changing financial industry. The Senior Marketing Specialist will co-develop and lead creative marketing campaigns, execute programs to achieve defined goals, and track and report on performance, while also engaging in podcast production and various marketing responsibilities.ResponsibilitiesSupport marketing campaigns to drive the growth and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaignsOwn several recurring content campaigns to deliver timely, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholdersSupport email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver timely communications to our readersBuild and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final resultsCollaborate with product and sales teams to identify marketing needs and translate ideas into campaigns that align with the company’s brand and missionSupport our corporate customer voice program that gathers customer feedback and tracks brand strengthCollaborate with podcast co-hosts to brainstorm episode topics, manage and drive the editorial calendar, source guests, and coordinate logisticsLead post-production activities for podcast episodes, including managing an outside production agency, creating episode summaries, loading content to the podcast hosting platform, sending subscriber notifications, and promoting new episodesCo-lead the social media activities, including planning, content development, scheduling, posting, and monitoring for engagement; may partner with our digital marketing strategist on paid campaignsAssist in developing and writing marketing materials and presentations, including designing graphics for ads, email campaigns, and corporate initiativesAnalyze current and historical marketing data to inform and refine overall marketing strategyHelp identify, evaluate, and test new marketing tools and processes that streamline operations and improve efficiencyPlan and manage select in-person marketing events (typically fewer than five per year), including budgeting, logistics, vendor coordination, and post-event follow-upOwn the full lifecycle of occasional marketing webinars (Work with the Chief Marketing Officer to identify and develop areas of specialization (for example, marketing operations, customer experience, social media, or new channels) to provide added value to the marketing teamSkillsExcellent organizational skills and strong attention to detailSuperior customer service orientationEnjoys a wide variety of marketing tasks and can effectively prioritize multiple projectsSolid writing skills and strong editing abilityAbility to work independently while thriving in a fast-paced, collaborative team environment and contributing ideas in brainstorming sessionsStrong verbal and written communication skillsStrong analytical and problem-solving abilitiesHigh degree of initiative and independent judgmentStrong hands-on experience with marketing automation tools, including building, testing, and optimizing campaigns; Marketo preferred, HubSpot is acceptableStrong proficiency in Microsoft Word, Excel, and PowerPointExperience using Salesforce CRM platformProfessional-level experience with social media tools (e.g., Hootsuite, LinkedIn, X/Twitter, etc.)BS degree in business-related field (marketing, communications or similar) preferred3-6 years marketing experience in a B2B environmentFamiliarity with Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, and InDesign)Knowledge of lead generation, digital marketing tactics, and campaign optimizationExperience with generative AI for driving individual productivity and efficiencyCompany OverviewHedging, Loan Pricing, CECL, Credit Stress, Profitability, and Asset/Liability Management, & International and Cash Management services It was founded in 1997, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is https://www.pcbb.com/.