[Remote] Senior Marketing Specialist

Remote Full-time
Note: The job is a remote job and is open to candidates in USA. SailPoint is a leading provider of identity solutions that protect and govern enterprises in the AI-era. As the Senior Marketing Specialist, you will define the marketing strategy and lead execution plans with core alliance partners to enhance SailPoint's go-to-market strategies, focusing on joint value propositions and demand generation initiatives.ResponsibilitiesDevelop the joint global marketing strategies with a few Strategic Technology Alliances that underpin the go-to-market strategy for each allianceCraft compelling value-propositions, messaging and positioning that addresses a buyerโ€™s needs and invokes the desire to engage and adopt joint solutions built on the SailPoint platformOwn the strategy and creation of joint alliance market-facing and internal enablement content that manifest the differentiation of SailPoint in the market. Leverage traditional channel and system integrator partnerships for tri-party channels to marketDevelop joint marketing campaigns (content, thought leadership, demand activations) with each Strategic Alliance, that targets key industries and markets, with our joint solution, that results in sales team, opportunity identification, and pipeline for the partnershipsDevelop scalable marketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events, Campaigns, PR, and AR to drive awareness and demand for SailPointAct as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferencesSkills5+ years of experience on high-performing marketing teams, working Strategic Alliance Partners and optimization of vendor marketplacesProduct Marketing experience and the ability to establish the unique positioning and content of our joint solutions with our strategic alliancesAbility to establish partnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation globallySelf-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlinesAI-savvy, ability to scale, automate, and multi-task a variety of critical priorities and stakeholders across several strategic partnersExperience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partnersStrong project/program management skills, with proven record of managing end-to-end development of strategic campaigns and initiativesComfortable within a global scope, understanding local nuances, while driving strategic prioritiesStrong analytical and problem-solving skillsExcellent interpersonal, facilitation, and communication skillsEnterprise security software/SaaS experience and Marketplace experienceBA/BS requiredMBA or equivalent preferredBenefitsMedical, dental, and vision insuranceShort-term and long-term disabilityLife insurance and Accidental Death & Dismemberment (AD&D)Supplemental life insurance for employees, spouses, and childrenFlexible spending accounts for health care, and dependent care; limited purpose flexible spending account401(k) Savings and Investment Plan with company matchingFlexible vacation policy8 paid holidays annuallySick leavePaid parental leaveEmployee Assistance Program (EAP) and Care CounselorsLegal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance optionsHealth Savings Account (HSA) with employer contributionSailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participationCompany OverviewSailPoint is an identity and access management provider helping organizations deliver and manage user access from any device. It was founded in 2005, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.sailpoint.com.

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