[Remote] Senior Marketing Process Consultant- Campaign Optimization and Operations

Note: The job is a remote job and is open to candidates in USA. IBM is a leading consulting firm that focuses on long-term client relationships and collaboration worldwide. The role involves serving as a subject matter expert in marketing campaign execution operations, advising clients on optimizing their processes and introducing AI/GenAI to enhance operational efficiency.ResponsibilitiesConduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governanceDiagnose bottlenecks across the end‑to‑end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reportingMap current-state workflows and design future-state operating models, including RACI, workflow redesign, and governanceAdvise clients on GenAI use cases (automated brief generation, content routing, QA automation, insights summarization, workflow orchestration)Recommend improvements to campaign platforms (Adobe, salesforce, others)Lead senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and skill needs, and facilitate workshops/maturity assessmentsBuild execution modernization roadmaps across people, process, data, and technologySkills8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientationStrong understanding of campaign execution workflows, operational governance, approvals, and data dependenciesProven expertise on helping organizations, improve and optimize their marketing processesAbility to guide clients through operating-model redesign and AI/GenAI adoptionExecutive presence and ability to translate operational issues into business and performance impactDigital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operationsExperience in B2B Marketing and with technologies such as Adobe & SalesforceCompany OverviewIBM provides technology and consulting, including software, infrastructure systems, and cloud-based solutions. It was founded in 1911, and is headquartered in Armonk, New York, USA, with a workforce of 10001+ employees. Its website is http://www.ibm.com.Company H1B SponsorshipIBM has a track record of offering H1B sponsorships, with 279 in 2026, 2993 in 2025, 3258 in 2024, 2139 in 2023, 1807 in 2022, 1156 in 2021, 2669 in 2020. Please note that this does not guarantee sponsorship for this specific role.