[Remote] Senior Marketing Manager, New Vertical

Note: The job is a remote job and is open to candidates in USA. Dandy is transforming the dental industry with technology and innovation, and they are seeking a Senior Marketing Manager for a new vertical. This role involves owning the marketing engine, directing agency partners, and developing strategies for affiliate and events, with accountability for pipeline outcomes.ResponsibilitiesOwn the marketing engine, strategy and execution, with real accountability for pipeline outcomes, not just activityDirect agency and vendor partners across paid media, creative, content, and events: scoping work, running reviews, and holding partners accountable to resultsOwn the affiliate and events strategy end-to-end, building both programs from the ground up with a bias toward channels that scalePartner with product and GTM teams to develop positioning, messaging, and go-to-market plans for new products. You'll be the marketing voice in the room when we're deciding how to launch somethingBuild and maintain the marketing calendar across channels, ensuring the right things are moving at the right time and nothing falls through the cracksOwn budget allocation and performance reporting: you'll track what's working, cut what isn't, and make a clear case to leadership for where resources should go nextCommunicate regularly with senior leadership on progress, performance, and when the plan needs to changeIdentify where in-house capability should replace outside spend over time, building the case for hires and helping onboard the people who eventually report to you10-15% travelSkills6+ years of marketing experience, with omnichannel experience inclusive of refining and developing creative and content to match customer interestsA strong creative eye and the ability to direct agency-produced work with conviction - you know good creative when you see it and can articulate clearly why something isn't workingExperience straddling both creative and commercial - you care about the brand, but you ultimately measure success in pipelineProven ability to manage and direct external agencies and vendors - you know how to scope work, ask the right questions, and hold partners accountable to pipeline, not just deliverablesYou get excited about working with product and go-to market teams to launch new products and establish key value propositions and competitive advantagesExperience managing agencies and external vendors - you know how to ask the right questions and hold them accountableComfort operating in ambiguity with limited structure - you write the playbook as you go and reset expectations when the plan needs to changeExecutive communication skills: you can package progress for leadership in a way that builds trust even when the numbers are offBias toward action, with the judgment to know when to move fast and when to slow down and build the right foundationExperience marketing to SMBs, particularly in healthcare, dental, or adjacent regulated verticalsFamiliarity with B2B2C or two-sided market dynamicsBackground in editorial, publishing, or brand — you understand how to build an audience, not just buy oneOutstanding professional references who can speak to your ability to operate independently and drive resultsRelentlessly positive attitude, strong sense of humor, and the ability to have fun at workBenefitsHealthcareDentalMental health supportParental planning resourcesRetirement savings optionsGenerous paid time offCompany OverviewMore than a dental lab—Dandy is a tech-powered, end-to-end solution delivering high-quality, customized restorations at scale. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.meetdandy.com/.