[Remote] Senior Marketing Manager, Growth

Note: The job is a remote job and is open to candidates in USA. EVgo is one of the nation’s largest public fast charging networks for electric vehicles, committed to building a sustainable business that powers transportation and protects the planet. The Senior Marketing Manager, Growth will be responsible for enhancing EVgo's visibility across various platforms and optimizing customer experience at charging sites. This role involves managing Google Business Profiles, local SEO, and collaborating with cross-functional teams to drive marketing initiatives.ResponsibilitiesOwn EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platformsManage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updatesLead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pagesManage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or downExpand localized marketing efforts through map platforms, social content, and listing-based promotional opportunitiesDesigns and implements A/B tests to optimize SEO/AI performance and conversion ratesEnsures consistency, accuracy, and optimization of all content, images, internal linking, and business informationOwn relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platformsLead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargersCollaborates cross-functionally with marketing, content, and web development teamsSkillsTypically requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experienceExperience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platformsExperience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plusExperience managing business listings, listing management, location data, and local SEO for a consumer-facing brandProven ability to lead cross-functional initiatives across marketing, product, operations, and external vendorsExtremely detail oriented, with a high bar for accuracy and consistency across customer-facing platformsHighly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomesExcellent written and verbal communication skillsBenefitsHealth & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programsFinancial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insuranceWork-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisionsFlexible Care Options: Telehealth services for convenient, low-cost access to careGrowth & Development: Mentorship programs and opportunities for career growth and internal mobilityAdditional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programsDiscretionary target cash bonusesRestricted stock units (subject to Board Approval)Comprehensive benefits package including health, life, and disability insuranceUnbounded paid time off including parental leave401(k)Company OverviewEVgo provides fast charging networks for private and public electric vehicles. It was founded in 2010, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is http://www.evgo.com.