[Remote] Senior Marketing Manager - A/B Testing and Personalization

Note: The job is a remote job and is open to candidates in USA. H&R Block is a company that has been leading the tax industry for over 70 years, focusing on blending human expertise with digital innovation. They are seeking a Senior Marketing Manager to execute A/B testing and personalization programs for their .com team across three major websites, utilizing tools like Adobe Target and Adobe Analytics.ResponsibilitiesBuild, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion ratesSupport .com product team by communicating experiment results, insights and performance narrativesImplement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offersConduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience deliveryBuild Adobe Analytics and Customer Journey Analytics testing dashboardsMonitor and analyze tests throughout their life cycleMaintain accurate reporting in Workfront (a project management system) and document test results in a digital insights libraryProvide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the teamSkills3+ years of experience in digital optimization, personalization, or experimentationStrong communication and presentation skillsHands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey OptimizerWorking knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real-time CDP) or comparable platformsFamiliarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging toolsStrong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar toolsBachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)Adobe Target Business Practitioner or Developer certificationFamiliarity with WorkfrontBenefitsQualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverageCan participate in the H&R Block Retirement Savings Plan (401(k) Plan)The Employee Assistance Program(virtual) fitness center programsThe associate discount programAre automatically enrolled in Business Travel Accident InsuranceReceive Associate Tax Prep benefitCompany OverviewH&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial. It was founded in 1955, and is headquartered in Kansas City, Missouri, USA, with a workforce of 10001+ employees. Its website is https://www.hrblock.com.