[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. YipitData is the leading market research and analytics firm for the disruptive economy, seeking a strategic, data-driven Senior Marketing Manager to lead marketing for their Investor business. This role involves owning the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth, while collaborating closely with various teams to execute go-to-market initiatives.ResponsibilitiesDefine and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targetsIdentify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansionServe as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiativesTake ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely deliveryDrive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignmentDevelop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaignsOptimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion ratesPartner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performanceOwn campaign planning, execution, and performance analysis across the full customer journeyLead go-to-market planning and execution for new datasets, products, features, and coverage launchesDevelop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiencesCreate campaign assets, customer communications, and launch plans to support successful product adoption and revenue growthPartner closely with Product teams to understand customer needs, market trends, and competitive dynamicsDevelop programs that drive customer engagement, retention, product adoption, and expansion opportunitiesPartner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communicationsIdentify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communicationsEstablish clear KPIs and reporting frameworks to measure marketing performance and business impactOwn marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impactAnalyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-makingBuild compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholdersContinuously test, learn, and optimize marketing programs using data-driven insightsPartner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market prioritiesCollaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellenceServe as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignmentHelp define the future structure of the Investor marketing functionParticipate in hiring, onboarding, and mentoring future marketing team members as the organization growsEstablish scalable processes and best practices to support long-term marketing successSkills6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related fieldSuccessfully planned and executed multi-channel marketing programs that deliver measurable business resultsComfortable owning marketing strategy and working independently with a high degree of autonomyStrong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insightsHands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platformsUnderstand marketing operations, including lead lifecycle management, campaign reporting, and attributionHighly organized, with strong project management skills and the ability to manage multiple priorities simultaneouslyCommunicate clearly and effectively, both in writing and in conversationPartnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impactAbility to move comfortably between big-picture thinking and detailed executionExperience marketing to financial services, investors, enterprise technology buyers, or data-driven audiencesPeople management experienceBenefitsComprehensive benefits and perksEquityBonus (targeted at 15% of salary)Flexible work hoursUnlimited vacationA generous 401K matchParental leaveTeam eventsA wellness and work-from-home budgetLearning reimbursementCompany OverviewYipitData is a market research firm that provides detailed insights and reports based on alternative data. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://yipitdata.com.