[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Hyve Group is a leading organizer of innovative B2B events, focusing on sectors like ecommerce, healthcare, edtech, and fintech. They are seeking a Senior Marketing Manager to drive revenue through various marketing channels, manage HubSpot workflows, and optimize campaigns while catering to a diverse audience in the behavioral health space.ResponsibilitiesChannel Ownership. End-to-end tactical management of growth marketing channels: email, SMS, social media, paid digital, and webHubSpot Management. Design, build, and optimize HubSpot workflows, automations, sequences, and reporting dashboardsCreative Execution. Create compelling, on-brand assets and copy across formats, no design handoff requiredAudience Segmentation. Develop audience-specific messaging strategies for attendees, hosted buyers, and sponsors, with a deep understanding of what moves each group to actCampaign Calendar. You’ll be managing and executing on the editorial and promotional calendar, keeping recurring content (newsletters, LinkedIn posts, email campaigns) running like clockworkEvent Marketing. Track ticket price milestones, deadline-driven urgency campaigns, sponsorship marketing fulfillment and event lifecycle communications from launch through post-conferencePartnership Support. Periodically identify and meet with appropriate peer organization partner prospects to further marketing and BHT awareness efforts. You will also be responsible for fulfilling marketing tasks with established partnersAnalytics & Optimization. Analyze campaign performance, surface actionable insights, and continuously iterate based on dataEverything Else. Identify and close gaps: if something marketing-related needs doing and no one else owns it, you doSkills5+ years of growth or digital marketing experience with a proven track record of driving measurable revenue outcomesDeep, hands-on HubSpot expertise: workflows, lists, sequences, custom properties, reporting, and CRM hygieneStrong copywriting skills across email, SMS, social, and web with an instinct for what resonates by channel and audienceProficiency in graphic design (including Canva) —: you produce polished visuals independentlyData fluency: you set up tracking, pull your own reports, and make decisions from themExperience marketing to healthcare, behavioral health, or similarly complex B2B audiences is highly valuedDemonstrated ability to manage a full marketing calendar solo: prioritizing ruthlessly across competing deadlinesBenefitsMission that matters: innovation in mental health, addiction, and I/DD for youth and adults is one of the most consequential spaces in healthcare right now.Direct impact: your campaigns move the needle on the behavioral health ecosystemAutonomy: you will own your function entirely and have the autonomy to implement creativity on a regular basis.Growth stage energy: the infrastructure you build here will define how BHT markets and operates for years to come.Company OverviewHyve Group is an event and business networking company that organizes trade shows, conferences, and industry gatherings across sectors. It was founded in 1991, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is https://hyve.group.