[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Fuze Health is a company focused on improving healthcare by connecting patients with essential health resources and providers. The Senior Marketing Manager will lead the development and execution of a go-to-market strategy for the Fuze Services division, ensuring effective messaging and sales enablement to drive revenue growth and market share.ResponsibilitiesDevelop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market shareCrystalize our unique value proposition. Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partnerPartner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services divisionAct as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cyclesEstablish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivalsPartner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprintOversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. Ensure all content adheres to the master brand voice and standardsLead research efforts to understand buyer personas and intent. Use data-driven insights to refine messaging and target high-intent prospects more effectivelyEstablish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipelineServe as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovationSkills10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital healthProven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences)Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer actionCommercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocityChange Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identityExceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organizationAdaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launchLeadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environmentIndustry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA)Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferredBenefitsDentalVisionMultiple group medical plans to choose fromA 401(k) retirement savings planGroup life insurance(AD&D) insuranceFlexible spending account (FSA)Health savings account (HSA)Commuter benefitsEmployer-paid short-term (STD) and long-term disability (LTD) insuranceAdditional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program)Flexible vacation timeAccrued paid sick time10 paid holidays(2 floating holidays for full time non-exempt employees)Eight weeks of paid parental leave for eligible employeesAdditional paid weeks for the birthing parent4 weeks paid caregiver leaveA Lifestyle Spending Account allowance each monthCompany OverviewFuze Health’s foundation is a combination of proven, technology-powered innovators – Truepill, LetsGetChecked and Alto Pharmacy. It was founded in undefined, and is headquartered in , with a workforce of 1001-5000 employees. Its website is https://www.fuzehealth.com/.