[Remote] Senior Marketing Engineer (Web & Growth)

Note: The job is a remote job and is open to candidates in USA. In Tandem is a company focused on building technology that helps families manage everyday routines and navigate life's transitions. They are seeking a Senior Marketing Engineer who will be responsible for owning web analytics and tag management infrastructure, building landing pages, and maintaining the technical health of their web properties.ResponsibilitiesBuild and own our web analytics and tag management infrastructureImplement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement without traditional engineering dependenciesBuild and ship landing pages and campaign assets—develop and deploy pages that support paid and organic campaigns, and build the component systems that make future work fasterDrive CRO and experimentation—set up and run A/B tests across our properties to improve conversion rates, and partner with Marketing to turn results into better experiencesMaintain the technical health of our web properties—own technical SEO, site performance, structured data, and Core Web Vitals across all three brandsEvolve our CMS and publishing infrastructure—own the CMS platforms across our three brands and build the infrastructure that makes Marketing genuinely self-sufficient on the webShape the platform roadmap—bring a technical point of view to how we invest in our web properties over timeOwn ad operations across all properties—serve as the reliable, responsive point of contact for ad partner requestsSkills7+ years building and maintaining marketing websites professionally—WordPress and/or Drupal experience requiredStrong working knowledge of Google Tag Manager and at least one CDP (Segment, mParticle, or similar)JavaScript proficiency sufficient to build components, debug integrations, and write custom GTM tagsExperience with AI-assisted tooling in the marketing context: web development, analytics, and just-in-time problem solving to address challenges across a diverse landscape of tools, data, and techHands-on A/B testing experience with Optimizely, VWO, LaunchDarkly, or equivalentTechnical SEO fundamentals—you know what a sitemap is, why schema markup matters, and how to read a crawl reportClear, confident communication with non-technical stakeholders; you translate between Marketing's goals and technical execution without being askedMulti-brand or multi-property experience strongly preferredBonus: PHP familiarity, hands-on experience with a headless or composable CMS (Contentful, Sanity, Storyblok)BenefitsMedical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members401k: Up to a 4% match with immediate vestingPaid leave for all new parentsLearning & Development stipend for employeesPaid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)Personal Time Off: 15 days for 0--1 years of employment, 20 days for 1--3 years of employmentSupportive and flexible working environment -- work from anywhere!Company OverviewIn Tandem provides software tools for family organization, communication, and custody management through a technology platform. It was founded in undefined, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 51-200 employees. Its website is https://www.intandemfamilies.com.