[Remote] Senior Marketing Data & Analytics Specialist

Note: The job is a remote job and is open to candidates in USA. Repligen Corporation is dedicated to advancing bioprocessing in the production of biologic drugs that enhance human health globally. They are seeking a Senior Marketing Data & Analytics Specialist to optimize marketing analytics and reporting, focusing on data accuracy and AI-driven insights. This role involves collaboration across teams to develop actionable insights and support a scalable digital marketing ecosystem.ResponsibilitiesSupport marketing analytics strategies aligned with organizational goals and digital performance objectivesCollaborate with cross-functional teams including digital marketing, CRM, lifecycle, and salesEnsure data integrity and consistency across Salesforce, Pardot, and integrated platformsUtilize data, analytics, and AI-driven insights to inform campaign performance and strategic decisionsStay current with analytics best practices, AI capabilities, and data privacy regulationsSupport compliance with global data privacy standards including CCPA, GDPR, and related regulationsBuild and maintain dashboards and reporting frameworks using tools such as Power BI, Looker Studio, or similar platformsDevelop standardized reporting templates to track marketing performance, pipeline, and revenue impactIncorporate AI-driven insights and automated reporting capabilities into dashboards where applicableEnsure data is presented in a clear, concise, and actionable format for stakeholdersSupport executive and operational reporting needs across marketing and sales teamsAnalyze campaign performance across channels including web, email, paid media, and lifecycle programsIdentify trends, patterns, and optimization opportunities using both traditional analytics and AI-assisted analysisLeverage AI tools to accelerate data exploration, anomaly detection, and insight generationTranslate complex data into meaningful insights and recommendationsSupport A/B testing analysis and performance measurement across digital initiativesWork within Salesforce (SFDC) and Pardot to manage, validate, and analyze marketing and lead dataSupport lead lifecycle tracking, campaign attribution, and pipeline reportingEnsure proper data structure, segmentation, and alignment across systemsPerform regular data audits, cleansing, and validation to maintain data qualitySupport integration of data across platforms including Salesforce, marketing automation, website analytics, and enrichment tools such as ZoomInfoAssist in managing multi-source data environments to create a unified customer and account viewEnsure consistent data flow and accuracy across systems and reporting layersPresent insights and findings in a clear, compelling way to both technical and non-technical stakeholdersDevelop data narratives that connect marketing performance to pipeline, revenue, and business outcomesUtilize AI tools such as ChatGPT, Claude, and similar platforms to assist in summarizing insights and creating executive-ready reportingSupport leadership with actionable recommendations based on data analysis and predictive insightsEnsure adherence to data governance standards and best practices across all platformsSupport compliance with data privacy regulations including GDPR, CCPA, and global requirementsAssist in managing consent data, data usage policies, and regulatory reporting requirementsPartner with legal, IT, and operations teams to ensure proper data handling and protectionSupport development and application of predictive analytics models to improve targeting, forecasting, and campaign performanceLeverage AI tools to enhance reporting efficiency, automate insights, and improve decision makingExplore opportunities to integrate machine learning and AI-driven analytics into marketing workflowsContribute to building an AI-ready data foundation that supports personalization, segmentation, and performance optimizationStay informed on emerging analytics technologies and support digital transformation initiativesPartner with digital marketing, lifecycle, and campaign teams to align analytics with business objectivesWork closely with CRM and marketing operations teams to ensure data accuracy and usabilityCollaborate with leadership to define KPIs and success metricsSupport global teams with consistent reporting and analytics standardsSkillsBachelor's degree in Data Analytics, Marketing, Business, or related field3 to 6 years of experience in marketing analytics, business intelligence, or data analysis rolesStrong experience with Power BI and/or other data visualization toolsExperience working with Salesforce (SFDC) and Pardot or similar marketing automation platformsExperience with data enrichment tools such as ZoomInfo or similar platformsStrong analytical and problem-solving skills with attention to detailAbility to translate data into clear insights and business recommendationsExperience with data governance and privacy regulations including GDPR and CCPAFamiliarity with AI tools such as ChatGPT, Claude, or similar platforms for data analysis and reportingStrong communication and collaboration skills across cross-functional teamsExposure to predictive analytics, data modeling, or machine learning concepts preferredBenefitsEmployees are eligible to participate in one of our variable cash programs (bonus or commission)Eligible roles may receive equity as part of the compensation packagePaid time offHealth/dental/visionRetirement benefitsFlexible spending accountsCompany OverviewRepligen, a global, bioprocessing-focused life sciences company, provides innovative solutions for the advancement of biotherapeutic manufacturing. It was founded in 1981, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.repligen.com.Company H1B SponsorshipRepligen Corporation has a track record of offering H1B sponsorships, with 1 in 2026, 4 in 2025, 2 in 2024, 1 in 2023, 5 in 2022, 1 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.