[Remote] Senior Marketing Data Analyst

Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Senior Data Analyst to support an internal marketing team focused on owned (non-paid) channels. This role will drive data-informed decision-making through experimentation, user behavior analysis, and personalization strategies to improve engagement, retention, and monetization.ResponsibilitiesLead development of data science solutions for marketing use cases such as user segmentation, churn analysis, and targeting strategiesDesign and execute high-volume A/B tests to evaluate messaging and campaign effectivenessAnalyze large datasets using SQL and Python to assess causal impact of marketing efforts on user behaviorDevelop and refine personalization and recommendation strategies for user communicationIdentify and account for confounding variables and data assumptions when evaluating performancePartner with cross-functional teams to ensure data quality and successful implementation of experimentsTranslate complex analyses into clear, actionable insights for non-technical stakeholdersSupport ongoing optimization of marketing strategies through continuous testing and iterationSkills5–7 years of experience in data science, analytics, or marketing scienceStrong hands-on experience with SQL for independent data extraction and manipulationProficiency in Python for data analysis and statistical modelingProven experience with A/B testing and experimentation (core responsibility)Background in marketing analytics, growth analytics, or user behavior analysisStrong understanding of statistical methods and experiment designAbility to work in a fast-paced environment and build solutions from scratchExperience with paid media analytics or campaign performance measurementFamiliarity with AI-assisted coding tools (e.g., Claude Code)Experience in consumer-facing tech environmentsBenefitsBenefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insuranceHSA, FSA, and DCFSA account options401k retirement account access with employer matchingPaid sick leave and/or other paid time off as provided by applicable lawCompany OverviewInsight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT, and government. It was founded in 2001, and is headquartered in Atlanta, Georgia, USA, with a workforce of 1001-5000 employees. Its website is https://insightglobal.com/.Company H1B SponsorshipInsight Global has a track record of offering H1B sponsorships, with 56 in 2026, 281 in 2025, 164 in 2024, 75 in 2023, 17 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.