[Remote] Senior Marketing Automation Specialist

Note: The job is a remote job and is open to candidates in USA. Avalara is an AI-first company seeking a Senior Marketing Automation Specialist with deep Marketo expertise to enhance their global demand generation and lifecycle email marketing programs. The role involves leading the execution and optimization of email marketing automation programs while collaborating with various teams to drive pipeline and revenue.ResponsibilitiesYou'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaignsYou'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templatesYou'll establish and enforce best practices for naming conventions, folder structure, and program governanceYou'll support full-funnel lifecycle marketing from lead acquisition through customer expansionYou'll oversee Marketo data hygiene, segmentation, and database healthYou'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programsYou'll Run A/B tests and optimize campaign performanceYou'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammatesSkills5+ years of hands-on Marketo experienceExperience in B2B demand generation and lifecycle marketingExperience integrating Marketo with SalesforceProficiency with smart campaigns, engagement programs, tokens, and dynamic contentBenefitsAnnual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s rolePaid time offPaid parental leavePrivate medical, life, and disability insuranceInclusive culture and diversityA total of 8 employee-run resource groups, each with senior leadership and exec sponsorshipCompany OverviewAvalara is a cloud-based platform that provides tax compliance software and automated solutions. It was founded in 2004, and is headquartered in Seattle, Washington, USA, with a workforce of 5001-10000 employees. Its website is http://www.avalara.com.Company H1B SponsorshipAvalara has a track record of offering H1B sponsorships, with 4 in 2026, 26 in 2025, 33 in 2024, 35 in 2023, 37 in 2022, 39 in 2021, 26 in 2020. Please note that this does not guarantee sponsorship for this specific role.