[Remote] Senior Marketing and Data Analytics Manager

Note: The job is a remote job and is open to candidates in USA. Curriculum Associates is dedicated to transforming education technology and enhancing learning experiences for K–8 students. The Senior Marketing and Data Analytics Manager will oversee the analytics and data operations of Growth Marketing, ensuring accurate reporting and analysis that connects marketing efforts to revenue. This role involves collaborating with various teams to maintain data integrity and optimize marketing performance through strategic insights and AI-assisted workflows.ResponsibilitiesOwn Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google AnalyticsPartner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomesIdentify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadershipDevelop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual interventionBuild and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cyclesOwn UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reportingExecute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiencesOwn data hygiene protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and PardotAudit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative workServe as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadencesCoordinate with Sales Ops on lead-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support the lead to opportunity optimizationAdvise on martech data integrations (e.g., intent data from ZoomInfo/Bombora/6Sense) to ensure new tools are properly instrumented and reportableDirect dotted-line India-based analytics and GTM resources on high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in Salesforce, and ad-hoc reporting supportDefine KPIs and performance goals for offshore resources aligned to team priorities; QA deliverables to ensure accuracy standards are metIdentify and implement AI-assisted workflows to automate manual analytics tasks — including report generation, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value workSkillsDemonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargonStrong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environmentsProficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platformsWorking knowledge of SQL; ability to construct queries and validate data integrity across connected systemsHands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governanceFamiliarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflowsExperience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zonesWorking knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflowsCross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questionsBachelor's degree in Marketing, Business, Data Analytics, Computer Science, or related field required; advanced degree a plus5+ years of experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibilityProven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reportsExperience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics rolePrior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plusBenefitsThis role is also eligible to participate in the company bonus plan.Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.Employees can enroll in our company’s 401k plan and receive an employer match.Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.Company OverviewCurriculum Associates is an education company committed to providing innovative instructional materials. It was founded in 1969, and is headquartered in North Billerica, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.curriculumassociates.com.