[Remote] Senior Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Twin Health is a company focused on improving and preventing chronic metabolic diseases through AI Digital Twin technology. They are seeking a Senior Marketing Analyst to lead measurement and insights across various marketing channels, turning data into actionable analysis that informs decision-making at all levels.ResponsibilitiesMeasure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is notOwn digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app propertiesBuild and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolioAnalyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendationsDesign, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of resultsEstablish testing standards and a roadmap of experiments that continuously improve channel and campaign performanceBuild and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysisConnect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasetsTranslate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadershipPartner cross-functionally with marketing, engineering, finance, and product to align on definitions, attribution, and measurement standardsUse AI tools such as Claude to accelerate analysis — drafting queries, exploring data, summarizing findings, and prototyping reporting and internal toolsContinuously evaluate emerging analytics capabilities and recommend adoption where the value is clearOther duties as assignedSkills5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this roleStrong SQL skills, including the ability to write complex queries against large datasetsHands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling)Proven experience measuring email, direct mail, and digital marketing performanceWorking knowledge of attribution, marketing mix modeling, and paid channel analysisSolid understanding of A/B testing — experiment design, sample sizing, significance, and interpretationPractical understanding of analytics tagging and tracking and of how APIs work for pulling and integrating dataFamiliarity with HTML, CSS, and JavaScript — enough to understand tracking implementation, debug data collection, and work alongside engineersDemonstrated use of AI tools such as Claude to support analysis, reporting, and workflow automationExcellent communication skills, with a track record of presenting in-depth analysis to senior leadership in a clear, decision-ready wayThis remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this timeAgency experienceE-commerce experienceExperience with a marketing or product analytics platform (e.g., GA4, Amplitude, Adobe Analytics)Familiarity with incrementally measurement and experimentation platformsExperience with Python or R for analysisBenefitsA competitive compensation package in line with leading technology companiesA remote and accomplished global teamOpportunity for equity participationUnlimited vacation with manager approval16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options401k retirement savings planCompany OverviewTwin Health is a metabolic health platform that offers sensors, AI to reverse, prevent and improve chronic metabolic diseases. It was founded in 2018, and is headquartered in Mountain View, California, USA, with a workforce of 201-500 employees. Its website is http://twinhealth.com.