[Remote] Senior Manager, Revenue Marketing - Lender

Note: The job is a remote job and is open to candidates in USA. Snapdocs is transforming the U.S. mortgage market with innovative workflow software and AI-driven solutions. The Senior Manager of Revenue Marketing will lead the revenue marketing efforts for the lender segment, focusing on account-based marketing strategies and data-driven decision-making to enhance pipeline quality and engagement.ResponsibilitiesOwn ABM strategy and account intelligenceManage a named account program across target lenders, with deeper ownership of top-tier accountsDefine account tiering, engagement strategy, and trigger-based orchestrationInterpret behavioral signals and sales feedback to adjust targeting and approachParticipate in sales reviews as an active partner, not just a marketing stakeholderOwn channel strategy and investmentDefine and prioritize channels across paid, email, content syndication, and eventsAllocate budget and make clear, defensible investment decisionsOrchestrate account-level engagement based on intent signals and pipeline stageContinuously adjust based on performance and emerging signal patternsTurn data into decisionsAnalyze funnel and account-level performance across channelsInterpret results through the lens of buyer behavior—not just campaign metricsDesign and evaluate experiments across messaging, conversion points, and engagement strategiesMaintain a structured experiment roadmap so insights compound over timeDeliver clear, actionable recommendations—not just reportingPartner with Sales on pipeline qualityShare insights on account engagement, conversion signals, and deal progressionParticipate in pipeline and account reviews as an intelligence partnerHelp define what constitutes a meaningful “meeting-ready” signalAlign marketing efforts to pipeline quality and progression—not just activityEnsure quality in AI-driven executionReview AI-generated campaigns, outreach, and assets for accuracy and account relevanceDefine what can be automated vs. what requires human oversightImprove how AI is applied across the marketing motion in partnership with systems and opsPartner closely with Product Marketing (Lender) to align on strategy, positioning, and prioritiesLeverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructureCollaborate tightly with Sales, participating in weekly pipeline and account reviewsOperate with a high degree of autonomy, using data and judgment to inform directionSkills4–7 years in demand generation, ABM, or revenue marketingExperience managing named-account or enterprise ABM programsTrack record of improving pipeline quality and conversion—not just lead volumeStrong analytical skills with the ability to translate data into decisionsHands-on experience with HubSpot (reporting, workflows, funnel analysis)Experience partnering closely with Sales in pipeline or account reviewsClear communicator who can influence cross-functional partnersExperience with ABM platforms (6sense, Demandbase, Terminus, etc.)Background in enterprise SaaS, fintech, or regulated industriesFamiliarity with long, multi-stakeholder sales cyclesExperience designing personalized outreach at scaleAI-native working style across research, experimentation, and reportingBenefitsExcellent medical, dental, and vision coverage401(k) with up to 4% company match16 weeks of paid parental leaveFlexible Paid Vacation Time Off + 10 Sick Days for exempt rolesGenerous Accrued Paid Vacation Time Off + 10 sick days for non-exempt rolesSummer & Winter Break (~1-week each) + 9 Holidays per yearHealthcare and Dependent Care FSAHSA Employer Contribution ($75-150 for individuals, $150-$250 for families)$15K Family Building Benefit (lifetime limit)Life and Disability Insurance$1,500 Annual Lifestyle Stipend to support your well-beingCompany OverviewSnapdocs is the mortgage industry’s leading digital closing technology provider, automating the interactions between lenders & settlement. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is http://www.snapdocs.com.Company H1B SponsorshipSnapdocs has a track record of offering H1B sponsorships, with 4 in 2024, 17 in 2023, 15 in 2022, 7 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.